Headway

Marketing Operations Lead (Platform Operations)

Remote

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Mental Health, Software & Technology, Marketing & AdvertisingIndustries

Requirements

Candidates should have 3-5+ years of Marketing Operations experience, managing user journeys, data pipelines, and tech stack optimizations, a deep understanding of marketing automation tools (Marketo) and CRM systems (Salesforce), familiarity with tools like LeanData, Chilipiper, Clay, and Outreach, and enjoy managing complex end-to-end processes and building operationally efficient processes from scratch.

Responsibilities

As Headway’s Marketing Operations Lead (Platform Operations), you will own, manage, and optimize marketing tech stack integrations, enabling clean handoff of data across platforms, lead with RevOps to streamline and optimize end-to-end lead flow processes, build, implement, and refine lead scoring models, manage lifecycle stages and drive improvements in funnel conversion and pipeline efficiency, maintain a high-quality database through enrichment tools, hygiene practices, and regular audits, and dig into data for storytelling, justifying investment and prioritization of initiatives.

Skills

MarTech Integration
Data Flow Management
CRM Systems (Marketo, Salesforce)
Video Conferencing (Zoom)
Lead Management
Funnel Optimization
Lead Scoring
Data Integration Tools (Zapier, Tray.ai, Unbounce, Zerobounce, Chilipiper, Outreach, LeanData)

Headway

Connects patients with affordable mental health services

About Headway

Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.

Key Metrics

New York City, New YorkHeadquarters
2019Year Founded
$318.1MTotal Funding
LATE_VCCompany Stage
HealthcareIndustries
1,001-5,000Employees

Benefits

Equity Compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible Paid Time Off
Employee Assistance Program (EAP)
Training and professional development

Risks

Increased competition from platforms like BetterHelp and Talkspace.
Potential backlash from professionals feeling undervalued by Headway's platform.
Regulatory scrutiny as Headway expands into Medicare Advantage and Medicaid.

Differentiation

Headway simplifies finding and paying for therapy with an insurance-accepting provider network.
It reduces administrative burdens for mental health professionals, enhancing focus on patient care.
Headway's platform offers both virtual and in-person therapy sessions, increasing accessibility.

Upsides

Raised $100M in Series D to expand into Medicare Advantage and Medicaid.
Partnerships with Cigna and Blues plan to expand services to all 50 states.
Growing demand for telehealth services boosts Headway's market potential.

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