Marketing Operations Lead (Platform Operations)

Position Overview

• Location Type: Not specified
• Job Type: Not specified
• Salary: $97,240 - $143,000 (base pay range)

Headway's mission is to build a new mental health care system that everyone can access. We have developed technology that assists individuals in finding excellent therapists through the first software-enabled national network of providers who accept insurance. Approximately 1 in 4 people in the US experience a treatable mental health condition, yet the majority of providers do not accept insurance, making therapy unaffordable for most. Headway aims to create a new mental healthcare system accessible to everyone by simplifying the process for therapists to accept insurance and expand their practices.

Founded in 2019, Headway has grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states. These providers utilize our software to manage their practices and have collectively served over 1 million patients. We are a Series D company, having secured over $325 million in funding from prominent investors including a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures, and Health Care Service Corporation.

We are dedicated to ensuring your time here is the most impactful of your career. Join us and contribute to improving mental healthcare.

As Headway’s Marketing Operations Lead (Platform Operations), you will be instrumental in owning and enhancing Headway’s provider marketing operations and technology stack. Your responsibilities will include managing and optimizing high-quality marketing processes to support the acquisition and conversion of tens of thousands of therapists as we build a new mental healthcare system.

Responsibilities

• MarTech Integration & Data Flow: Own, manage, and optimize marketing technology stack integrations to ensure seamless data handoffs across platforms (Marketo, Salesforce, Zoom, LeanData, Chilipiper, Outreach, Zerobounce, Unbounce, Tray.ai, Zapier, etc.).
• Lead Management & Funnel Optimization: Collaborate with RevOps to streamline and optimize end-to-end lead flow processes.
• Lead Scoring: Develop, implement, and refine lead scoring models to enhance qualification accuracy.
• Lifecycle & Conversion Optimization: Manage lifecycle stages and drive improvements in funnel conversion and pipeline efficiency.
• Data Enrichment & Hygiene: Maintain a high-quality database through enrichment tools (e.g., Clay), hygiene practices, and regular audits.

Requirements

• 3-5+ years of experience in Marketing Operations, with a focus on managing user journeys, data pipelines, and tech stack optimizations.
• Deep understanding of marketing automation tools (specifically Marketo) and CRM systems (specifically Salesforce).
• Familiarity with tools such as LeanData, Chilipiper, Clay, and Outreach.
• Detail-oriented with a passion for managing complex end-to-end processes and building operationally efficient processes from the ground up.
• Highly comfortable working with a broad marketing technology stack.
• Ability to thrive in ambiguous environments, seeking opportunities to tackle unfamiliar challenges, acquire new skills, and drive towards solutions.
• Strong data analysis skills for storytelling, justifying investments, and prioritizing initiatives.
• Motivated by the opportunity to make a significant impact on accessible mental healthcare.

Bonus Points

• Experience in high-growth technology environments with significant autonomy, particularly in building 0-1 initiatives.
• Hands-on experience with LeanData, Outreach, and Chilipiper.
• Marketo Certification.

Compensation and Benefits

• Base Pay Range: $97,240 - $143,000, dependent on qualifications, experience, and geographic location.
• Potential for: Performance-based variable compensation and equity grants, depending on the position and level.
• Total Rewards Package: Comprehensive and competitive, including robust health and wellness benefits, retirement savings plans, and meaningful ownership opportunities through equity.