Marketing Operations Director- Digital Campaign at Elevance Health

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Marketing, TechnologyIndustries

Requirements

BA/BS degree and a minimum of 7 years of related experience; or any combination of education and experience which would provide an equivalent background
Candidates must be within a reasonable commuting distance from the posting location(s), unless an accommodation is granted as required by law

Responsibilities

Develops and leads projects that optimize and automate campaign operations, processes, and procedures
Partners with business-unit specific marketing management, member communications, B2B communications, and the Marketing Planning & Strategy team to implement large scale projects and process changes
Assesses data to identify opportunities and provide insights for new strategies/initiations to drive increased campaign performance
Provides recommendations and creates compelling business cases to improve campaign performance
Stays up to date on industry best practices, new trends and technologies, and platform updates to identify test/beta opportunities, new technology and trends
Builds long term strategy, road map and business cases for investments in campaign management and optimization to drive long term impact for the business
Creates and maintains repeatable processes, workflows, best practice guidelines and playbooks
Manages change management and cross functional communications including communicating with stakeholders, keeping track of timelines, objectives, and accomplishments with a wide range of stakeholders
Helps implement operational campaign performance standards and establishes processes for tracking & measurement of those standards
Assists with the development of annual departmental budget and tracks monthly year-to-date budget status
Works cross-functionally within the Chief Growth Office (CGO) and other internal teams, external vendors and key stakeholders across the business on various projects including technical integrations and project executions
Leads RFP initiatives (creative, multimedia, etc.)

Skills

Key technologies and capabilities for this role

Digital Campaign ManagementMarketing AutomationCampaign OperationsProcess OptimizationData AnalysisChange ManagementMarketing StrategyBusiness Case DevelopmentWorkflow ManagementCross-Functional CollaborationIndustry TrendsPlatform Updates

Questions & Answers

Common questions about this position

Is this a remote position or does it require office presence?

This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility for virtual work. Candidates must be within a reasonable commuting distance from the posting location(s), unless an accommodation is granted.

What are the minimum education and experience requirements for this role?

The position requires a BA/BS degree and a minimum of 7 years of related experience, or any combination of education and experience that provides an equivalent background.

What preferred technical skills are mentioned for this position?

Experience in Salesforce Marketing Cloud (SFMC) including journey building, automation studio, and data extensions is preferred.

What is the salary or compensation for this role?

This information is not specified in the job description.

What experience makes a candidate stand out for this Marketing Operations Director role?

Candidates with 7+ years of related experience, proficiency in Salesforce Marketing Cloud, and a track record in optimizing campaign operations, leading cross-functional projects, and developing strategies will stand out.

Elevance Health

Integrated health services and digital platform

About Elevance Health

Elevance Health focuses on enhancing the health of individuals throughout their lives by evolving from a traditional health benefits organization into a comprehensive health partner. The company serves over 118 million people, providing support at every stage of health through an integrated approach that addresses a wide range of health needs. Their services are backed by advanced capabilities and a digital health platform that streamlines access to care. Unlike many competitors, Elevance Health emphasizes a holistic view of health, aiming to redefine health and improve community well-being. The ultimate goal is to make health improvements accessible to everyone.

Indianapolis, IndianaHeadquarters

1944Year Founded

$309.4MTotal Funding

IPOCompany Stage

Enterprise Software, Social Impact, HealthcareIndustries

10,001+Employees

Benefits

Medical, dental, & vision insurance

401(k) + match

Paid holidays

Paid Time Off

Incentive bonus programs

Stock purchase plan

Life insurance

Wellness Programs

Financial education resources

Adoption & Surrogacy Assistance

Dependent-care Flexible Spending Account (DCFSA)

Parental Leave

Parental Transition Week

Critical Caregiving Leave

Risks

Departure of CFO John Gallina may create a gap in financial leadership.

Lawsuit against CMS over MA Star Ratings could lead to financial penalties.

CareBridge integration may face operational challenges, disrupting service delivery.

Differentiation

Elevance Health integrates whole health approach with digital health platform for comprehensive care.

Acquisition of CareBridge enhances home health services within Carelon division.

Strategic partnership with Clayton, Dubilier & Rice aims to innovate primary care delivery.

Upsides

AI integration in home health services can reduce hospital readmissions and improve outcomes.

Predictive analytics support early disease detection, aligning with Elevance's whole health approach.

Telehealth expansion offers opportunities to reach more patients remotely.

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