Marketing Manager- temporary assignment at Andersen Corporation

Newton, New Jersey, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, ManufacturingIndustries

Requirements

Bachelor’s Degree in Marketing or Business
Minimum 3 years marketing experience in marketing and sales support with digital experience
SEO, web design required
Digital content creation required
Adobe suite required
Video editing required
Microsoft Suite required
Demonstrated ability to manage multiple projects under tight deadlines and organize/complete multiple projects efficiently with strong attention to detail
Experienced in using various methods of marketing techniques and networks

Responsibilities

Ensure the strategy and plans are comprehensive and include an internal and external communication plan, a comprehensive budget, a press and industry media plan (including press releases, job stories and editorials), advertising campaigns, digital campaigns and flash news, launch plans, voice of the customer plans
Coordinate, develop and implement launch plans for each new product launch as required
Establish a comprehensive process to monitor marketing spend for each activity, consolidating and sharing costs as appropriate, and immediately raising concerns where spend is set to exceed planned amounts
Work with the centralized marketing group to decide how marketing activities will be executed, including the selection, management and evaluation of external vendors and their product such as advertising agencies and freelancers
Collaborate to gather voice of the Customer in order to define product Content
Collaborate to develop regular market analysis of key regions
Work with the brand leaders on campaigns, press releases, customer, and dealer events in accordance with the plan
Continuously evaluate new technologies in the marketing function
Develop a comprehensive global digital customer experience strategy and manage its execution in alignment with the overall brand and business strategy (includes Web / social media / display advertising campaigns / Marketing app and portal development as appropriate)
Work with the centralized marketing team to capitalize on what is readily available and propose future support as appropriate
Identify trends and insights, and optimize spend and performance based on the insights
Conduct diligent and insightful market research and analysis, evaluating brand position and strength versus the competition, and use this to drive recommendations on product, advertising, and future Brand Strategy
Establish a useful regular review process, utilizing the support of central marketing services to support as required
Other duties as assigned

Skills

Key technologies and capabilities for this role

Marketing StrategyProduct LaunchBudget ManagementPress ReleasesAdvertising CampaignsDigital MarketingSocial MediaMarket AnalysisVoice of CustomerVendor ManagementMarket Research

Questions & Answers

Common questions about this position

What is the duration of this Marketing Manager position?

This is a temporary assignment covering a leave of absence of approximately one year.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What skills and qualifications are required for this Marketing Manager position?

Candidates need a Bachelor’s Degree in Marketing or Business, minimum 3 years marketing experience in marketing and sales support with digital experience, SEO, web design, digital content creation, Adobe suite, video editing, and Microsoft Suite.

What is the company culture like at Andersen Corporation?

The culture is defined by Values including Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship, with safety as an absolute way of life.

What makes a strong candidate for this Marketing Manager role?

A strong candidate has demonstrated ability to manage multiple projects under tight deadlines, organize and complete projects efficiently with strong attention to detail, and experience in various methods of marketing techniques and networks.

Andersen Corporation

Specializes in replacement windows and doors

About Andersen Corporation

Renewal by Andersen specializes in replacing windows and doors for homeowners looking to improve their homes. They offer a variety of styles and colors, focusing on high-quality, energy-efficient products. The process begins with a consultation where customers can use an Augmented Reality tool to visualize how different options will look in their homes. After selecting products, precise measurements are taken for a custom fit, and professional technicians handle the installation. This company stands out from competitors by providing a complete service from consultation to installation, ensuring customer satisfaction. Their goal is to enhance the aesthetics, functionality, and energy efficiency of homes while maintaining a strong reputation for quality, as shown by their awards.

Cottage Grove, MinnesotaHeadquarters

1995Year Founded

VENTURE_UNKNOWNCompany Stage

VR & AR, Consumer GoodsIndustries

5,001-10,000Employees

Risks

Rising raw material costs could squeeze profit margins.

Labor shortages may delay project timelines and increase costs.

Emerging smart window technologies could impact market share.

Differentiation

Renewal by Andersen uses Augmented Reality for customer consultations, enhancing decision-making.

The company offers a complete service from consultation to professional installation.

Renewal by Andersen is recognized for high customer satisfaction, winning multiple J.D. Power awards.

Upsides

Increased demand for energy-efficient home improvements boosts market growth.

Expansion into Locust Grove, Georgia, with a $420 million investment enhances capacity.

Growing interest in eco-friendly materials aligns with Andersen's sustainable product offerings.

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