Job Title: Regional Marketing Manager (Germany)

Employment Type: Full-Time Location Type: Remote

Position Overview

Kraken is seeking an experienced and versatile marketer to join our Regional Growth team. This role will be accountable for driving growth in Germany, focusing on increasing our client base, transaction volume, and revenue. You will be responsible for developing and executing local marketing strategies, differentiating Kraken's brand and product offering, and persuading prospective clients to choose Kraken for their crypto, payments, and investment needs.

About Kraken

Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values, dedicated to accelerating the global adoption of crypto so that everyone can achieve financial freedom and inclusion. As a fully remote company with employees in over 70 countries, Krakenites are industry pioneers developing premium crypto products for experienced traders, institutions, and newcomers. Kraken is committed to industry-leading security, crypto education, and world-class client support through products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Before you apply, please read the Kraken Culture page and familiarize yourself with the Kraken app.

Responsibilities

• Develop and execute marketing strategies to bolster Kraken’s market share in Germany, working cross-functionally with product, pricing, banking/funding, sales, and global marketing.
• Drive growth of new users in the region and improve performance across their customer lifecycle, including onboarding, trading, and engagement with Kraken’s product suite.
• Leverage global campaigns, creatives, content, and brand guidelines, localizing them according to regional audience preferences.
• Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers.
• Execute a multi-channel strategy autonomously, which may include producing content, planning/managing events, enhancing web pages, localizing ads, managing local social media, and representing Kraken in PR and interviews.
• Measure marketing performance using data and make recommendations for greater effectiveness.
• Perform additional duties and responsibilities as assigned.

Requirements

• 7+ years in a marketing role with a proven track record of autonomously developing marketing/growth strategies and delivering successful campaigns.
• Demonstrated success in growing new users in a highly competitive environment.
• In-depth regional expertise for Germany, including language and cultural understanding. Additional country expertise is a bonus.
• Advanced crypto knowledge, including how crypto products work, crypto revenue models, and key regional players.
• Experience with marketing in a regulated business, preferably in financial services.
• Strong knowledge of marketing analytics, including key ratios, performance metrics, attribution modeling, and A/B testing.

Company Information

Kraken is a mission-focused company rooted in crypto values, dedicated to accelerating the global adoption of crypto. We are a fully remote company with Krakenites in 70+ countries speaking over 50 languages. We are industry pioneers developing premium crypto products for experienced traders, institutions, and newcomers. Kraken is committed to industry-leading security, crypto education, and world-class client support.