Marketing Manager - Regional Growth - Germany

Germany

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Financial Services, BiotechnologyIndustries

Requirements

Candidates should have over 7 years of marketing experience with a proven track record of autonomously developing and executing successful marketing and growth strategies. A strong understanding of crypto products, revenue models, and regional players is essential, along with experience in marketing within regulated industries, preferably financial services. Proficiency in marketing analytics, including key ratios, performance metrics, attribution modeling, and A/B testing, is also required. Regional expertise in Germany, including language and cultural nuances, is necessary, with additional country expertise being a plus.

Responsibilities

The Marketing Manager will develop and execute marketing strategies to increase Kraken's market share in Germany, focusing on growing new users and improving performance across the customer lifecycle. This role involves localizing global campaigns, creatives, and content, as well as developing unique local marketing initiatives to differentiate the Kraken brand. Responsibilities include content production, event planning, website optimization, ad localization, social media management, and representing Kraken in PR and interviews. The manager will also measure marketing performance using data, make recommendations for improvement, and collaborate with cross-functional teams to ensure a comprehensive growth approach.

Skills

Marketing Strategy

Local Marketing

Client Acquisition

Revenue Growth

Brand Differentiation

Product Marketing

Crypto Marketing

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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