Marketing Manager, Planning and Campaigns at Deliveroo

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food Delivery, Marketing, TechnologyIndustries

Requirements

+4 years of demonstrable marketing experience, ideally within a technology, or high-growth B2C brand
Proven expertise in leading end-to-end campaign management (from briefing and strategy to launch and evaluation), ideally with through-the-line experience
If possible a track record of success working within a global/local marketing matrix structure, successfully adapting global strategies and assets for a local market (UKI experience highly advantageous)
Strong commercial and analytical acumen; comfortable with measurement frameworks, interpreting data, and translating analysis into clear business recommendations
Exceptional communication and influencing skills, with the confidence and gravitas to represent the UKI position to global stakeholders
Highly proficient in project management, with the ability to manage and lead complex workflow and competing priorities across cross-functional teams
Excellent relationship building skills and a collaborative approach to achieving outcomes
Passionate, proactive individual with a strong sense of ownership and dedication, coupled with a curiosity (even if you don’t meet all the criteria)

Responsibilities

Lead the activation of a comprehensive UKI Marketing Plan, managing key campaign phases from initial brief through to launch and analysis
Own and champion the UKI campaign propositions, translating global strategies and creative into compelling, locally relevant campaigns
Act as the primary voice and representative for the UKI market in planning, creative, promotional and performance review forums for your projects
Lead the end-to-end development and execution of bespoke, locally-led marketing initiatives (e.g., UK-only or seasonal campaigns) driven by UKI needs
Partner directly with Global Internal Creative and Media Teams to adapt, localise, and traffic global creative assets across all media channels (ATL, BTL, Digital etc) to ensure cultural relevance and media suitability in the UKI
Manage the local proposition workflow and asset requirements for 360 marketing campaigns, ensuring timely delivery and stakeholder alignment across cross-functional teams integrating creative execution with media strategy
Develop clear and actionable measurement frameworks for all major campaigns to accurately assess performance against objectives
Be accountable for the impact of UKI marketing activity, ensuring campaigns meet defined KPIs within the measurement framework
Conduct and synthesise post-campaign analysis to capture key learnings and translate performance data into actionable insights for continuous improvement in future campaigns and business strategies

Skills

Marketing Campaigns

Campaign Management

Customer Insights

Strategy Development

Market Activation

Creative Collaboration

Media Planning

Performance Analysis

Measurement Frameworks

Localisation

Project Management

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

London, United KingdomHeadquarters

2013Year Founded

$1,569.6MTotal Funding

IPOCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

5,001-10,000Employees

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.

Rising operational costs due to inflation may impact profit margins.

Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.

The company partners with non-food brands, expanding beyond traditional food delivery.

Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.

Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.

AI integration enhances delivery efficiency and reduces operational costs.

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