Marketing Manager, Performance & Campaign at Match Group

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Online Dating, Dating AppsIndustries

Requirements

Approximately 5+ years of marketing experience in an advertising agency or business company
Experience in strategy planning and operation of user acquisition advertising for mobile apps
Experience in identifying issues through data analysis and planning/executing improvement measures
Experience in marketing planning based on trends and consumer behavior of Generation Z
Ability to communicate in Japanese and conduct business smoothly
Logical thinking (logical thinking) skills for problem-solving
Planning ability to approach challenges with creative ideas

Responsibilities

Develop strategies to improve digital advertising acquisition efficiency and maximize LTV (customer lifetime value)
Provide optimal advertising operation direction and execution management to realize strategies
Analyze data and extract insights using mobile app advertising measurement tools
Plan and implement mass promotions and activation campaigns
Collaborate with internal and external stakeholders to promote marketing initiatives that support brand growth

Skills

Key technologies and capabilities for this role

Google AdsMeta AdsTikTok AdsX AdsTableauAppsFlyerDigital MarketingUser AcquisitionData AnalysisPDCAMarketing StrategyCampaign Management

Questions & Answers

Common questions about this position

What experience is required for this Marketing Manager role?

Candidates need about 5+ years of marketing experience in advertising agencies or business companies, including strategy and operations for user acquisition ads in mobile apps, data analysis for issue identification and improvement, and marketing planning based on Z-generation trends and behaviors.

Is remote work an option for this position?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What tools will I be using in this role?

The role involves using advertising tools like Google, Meta, TikTok, X dashboards, and analysis tools such as Tableau and AppsFlyer.

What personal characteristics make a strong candidate for this position?

Strong candidates are always positive with perseverance to see things through, have action-oriented logical approaches for quick wins, and emphasize teamwork to achieve results with others.

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.

Privacy concerns and data breaches could impact reputation and operations.

Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.

The company generates revenue through subscription, transaction, and advertising models.

Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.

Growing trend of VR integration offers immersive dating experiences.

Rising demand for niche platforms caters to specific interests and communities.

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