Marketing Manager (Native in French) (Position in Utrecht, Netherlands) at KnowBe4

Utrecht, Utrecht, Netherlands

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

Native in French
Position based in Utrecht, Netherlands
Submit resume in English

Responsibilities

Develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies
Forge strong relationships with Sales to establish SLAs and initiatives to support customer acquisition
Manage the set up of all lead generation campaigns
Create and send email campaigns with calls to action, in compliance with applicable data protection laws
Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
Drive strategy and planning through the analysis of historic performance, past engagement and interactions, understanding KPIs and implementing best practices
Predict, forecast and track outcomes of campaigns and conversion activities in a manner that allows for meaningful analyses
Measure campaign results and optimize the lead nurture tracks to increase conversions
Measure and optimize our lead generation marketing using dashboards, CRM and marketing analytics reports
Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ
Craft landing pages and lead generation forms for our content to distribute through relevant programs
Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead
Support the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions
Stay up to date with the latest trends and changes with SEO and major search engines
Support management and setup of all paid search campaigns (PPC)
Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms
Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
Support event selection and management and collaborate with other marketing teams to ensure consistency in messaging, event attendance and best practice
Manage all administrative tasks, including budget management and updating, submitting purchase requests, tracking purchase orders, and managing lead lists in a timely manner

Skills

Marketing Campaigns

Marketing Strategy

Lead Generation

Email Marketing

Customer Segmentation

Sales Alignment

Data Protection Laws

KnowBe4

Security awareness training and phishing simulations

About KnowBe4

KnowBe4 provides security awareness training and simulated phishing exercises to help organizations combat social engineering threats. Their platform is designed to be easy to use and can be quickly implemented, allowing IT professionals to deploy training programs faster than many competitors. The service includes a variety of training modules and phishing simulations that are accessible through a subscription model. A dedicated Customer Success team supports clients during the onboarding process, ensuring a smooth transition without requiring extra consulting time. The main goal of KnowBe4 is to enhance the security posture of businesses by educating employees about potential cyber threats.

Clearwater, FloridaHeadquarters

2010Year Founded

$390.1MTotal Funding

IPOCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Financial Security - 3.5% 401k Matching, Company-wide Monthly Bonuses Up To $2,000 A Month, Employee Referral Bonuses, Employee Stock Purchase Program

Health and Wellness - Fully Paid Medical Insurance, Vision and Dental Plans, FSA (Flexible Spending Account), Free Gym Benefits Through Classpass, Virtual Yoga Classes, Free Fresh Fruit Delivered Weekly

Vacation, Time Off and Leave - Open Paid Time Off, National Holidays, Fully Paid Military Leave

Continuing Education - Tuition Reimbursement Up To $5,250 A Year, Certification Completion Bonuses Up To $10,000 A Year

Remote Work Options

Supporting Families - 8-weeks Fully Paid Parental and Adoption Leave, Breast Milk Shipping for Traveling Parents, Adoption Assistance, Fertility Assistance, Knowster Parents Employee Resource Group

On-site Life Coach

Risks

Emerging cybersecurity firms with similar AI-driven solutions may erode KnowBe4's market share.

Rapid evolution of AI-generated phishing attacks may outpace KnowBe4's defense capabilities.

Economic downturns could challenge subscription-based revenue models due to budget cuts.

Differentiation

KnowBe4 offers the world's largest security awareness training and simulated phishing platform.

The platform is user-friendly, intuitive, and scalable for busy IT professionals.

KnowBe4's rapid deployment is often twice as fast as competitors' solutions.

Upsides

Increased demand for cybersecurity training due to remote and hybrid work environments.

Growing interest in gamified learning enhances engagement in security awareness programs.

AI integration in cybersecurity tools predicts and prevents phishing attacks effectively.

Land your dream remote job 3x faster with AI

Try Jobo Free