Lifecycle marketing manager
PersonaSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Blockchain, FintechIndustries
Requirements
Candidates should possess over 5 years of experience in leading the development of complex lifecycle/CRM programs from strategy to execution. Extensive experience in building and executing complex CRM campaigns with multiple stakeholders is required, along with a proven ability to drive product adoption and engagement through data-driven lifecycle marketing strategies.
Responsibilities
The Marketing Manager - Lifecycle will lead the strategy for lifecycle programs using email, push, and in-app communications to drive engagement, desired behaviors, and client loyalty for Pro products. They will shape the lifecycle strategy from both a technology and marketing execution perspective, build and execute complex CRM campaigns, conduct data analysis to optimize campaigns and manage spend, execute experimentation, and work closely with compliance, legal, and regional operations teams to ensure marketing compliance across priority geographies.
Skills
Lifecycle Marketing
Growth Marketing
Product Adoption
User Engagement
Data-Driven Marketing
Crypto
Kraken
Cryptocurrency exchange for buying and trading
About Kraken
Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.
San Francisco, CaliforniaHeadquarters
2011Year Founded
$108.5MTotal Funding
SERIES_CCompany Stage
Crypto & Web3, Financial ServicesIndustries
501-1,000Employees
Benefits
Competitive salary and equity plan
401k contribution plan
Vacation & Generous PTO
Paid Tranings
Risks
Increased competition from Binance and Coinbase could impact Kraken's market share.
Regulatory scrutiny in the EU may raise Kraken's compliance costs.
The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.
Differentiation
Kraken offers both spot and futures trading for over 40 digital assets.
The platform provides advanced charting tools for professional traders and technical analysts.
Kraken's 24/7 global support ensures assistance for users at any time.
Upsides
Kraken's acquisition of Staked enhances its staking services for consumers and institutions.
Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.
The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.
Related Jobs
RemoteRemoteSenior CRM Marketing Manager
BrigitSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteLifecycle Marketing Manager (Head of Lifecycle Marketing)
AtticusSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteLifecycle Marketing Specialist
The ZebraSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteEngagement Manager
AirtableSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteGrowth & Retention Senior Product Marketing Manager
CollectorsSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteSr. Director, Customer Outcomes Journey
SmartsheetSalary not specified
- Full Time
- Expert & Leadership (9+ years)