Marketing Manager, EMEA at Vistar Media

Amsterdam, North Holland, Netherlands

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Ad Tech, Out-of-Home Media, Digital Out-of-HomeIndustries

Requirements

5+ years of marketing experience
Bachelor’s degree (or equivalent) in marketing, advertising, communications, business administration or a related field
Specific experience in ad tech or programmatic media is strongly preferred
Proven track record of success in tactical marketing roles, working within high-growth, entrepreneurial environments, where multi-tasking is essential
Experience working with Hubspot and Salesforce or equivalent alternative platforms
Experience in a client-facing role is a plus
Working experience within a matrix or other complex organisational structure is a plus

Responsibilities

Help develop and implement the EMEA marketing strategy in collaboration with the Director of Marketing, EMEA, working to develop positioning that matches market conditions and client priorities
Implement multi-channel marketing campaigns to support business and marketing objectives; develop supporting assets for various outputs including email, website, paid advertising and social media
Launch dedicated initiatives to drive adoption of key capabilities through targeted messaging, content and client engagement tactics (email, webinars, PR, etc.)
Build and maintain sales enablement collateral and content to effectively support all EMEA regional commercial teams
Lead the end-to-end planning, coordination and delivery of regional events across EMEA
Analyse and report on marketing activity in partnership with central marketing operations, ensuring objectives are met within budget
Stay informed of marketing and digital advertising trends, customer insights and Vistar’s own solutions to identify new opportunities
Understand the competitive landscape and work with the product/product marketing and marketing teams to ensure consistent messaging across all activations

Skills

Marketing Campaigns

Brand Awareness

Client Engagement

Sales Enablement

Event Management

Content Creation

Cross-Functional Collaboration

Market Localization

Digital Marketing

B2B Marketing

Vistar Media

Digital out-of-home advertising platform

About Vistar Media

Vistar Media operates in the digital out-of-home (DOOH) advertising sector, connecting media owners with marketers who want to advertise their products. The platform includes a supply-side platform (SSP) for media owners to offer their digital advertising space and a demand-side platform (DSP) for marketers to purchase and manage these ad spaces. Vistar Media generates revenue by taking a commission on transactions made through its platform. What sets Vistar Media apart from competitors is its focus on automated, data-driven ad buying, allowing advertisers to target specific audiences effectively while still reaching a broad audience. The company aims to simplify the advertising process for both media owners and marketers, helping them adapt to the changing digital advertising landscape.

New York City, New YorkHeadquarters

2011Year Founded

$31.1MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Hybrid Work Options

Quarterly Lifestyle Stipend

Risks

Emerging DOOH platforms increase competition, potentially diluting Vistar Media's market share.

Privacy regulations like GDPR may limit Vistar Media's use of location-based data.

Economic downturns could reduce spending on DOOH advertising, affecting Vistar Media's revenue.

Differentiation

Vistar Media offers automated, data-driven buying of digital out-of-home ads.

The company provides a unified ad-serving solution combining programmatic and traditional ad scheduling.

Vistar Media's platform connects media owners with marketers for efficient ad space transactions.

Upsides

Increased adoption of programmatic DOOH advertising drives demand for Vistar Media's platform.

5G technology boosts DOOH capabilities, enhancing Vistar Media's interactive ad experiences.

Smart city initiatives expand digital screens, growing Vistar Media's advertising inventory.

Land your dream remote job 3x faster with AI

Try Jobo Free