Marketing Manager at Binance

Bangkok, Bangkok, Thailand

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, BlockchainIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
5+ years of experience in crypto, fintech, or tech industry marketing, community building, or social media management
Understanding of the cryptocurrency ecosystem, market trends, and blockchain technology
Proven experience with social media platforms, digital content creation, and community management
Bilingual English/Thai is required to be able to coordinate with overseas partners and stakeholders
Strong project management skills, with the ability to manage multiple tasks in a fast-paced environment
Self-motivated, proactive, and able to work independently
Familiarity with social media and analytics tools (e.g., Hootsuite, Buffer, Google Analytics)
Experience with graphic design or video editing tools (e.g., Canva, Adobe Creative)

Responsibilities

Community Building and Engagement: Foster a strong local community of crypto enthusiasts, traders, and influencers. Serve as the face of our brand in the community by actively engaging in conversations and forums, responding to inquiries, and nurturing relationships. Organize and manage local events, meetups, and online sessions to promote brand awareness and drive engagement
Social Media Management and Content Creation: Develop and implement a content calendar with engaging posts, tweets, and updates across various platforms (e.g., Twitter, Facebook, Instagram, Telegram, Discord). Create original, informative, and on-brand content that aligns with our mission, including articles, infographics, and videos. Monitor social media trends, hashtags, and emerging topics in crypto to incorporate relevant and timely content
Influencer and Partner Relations: Identify, recruit, and collaborate with local influencers, KOLs (Key Opinion Leaders), and community leaders to increase brand exposure. Develop partnerships with other crypto or blockchain-related brands, communities, and media to expand our reach
Ground-Level Market Activation: Plan and execute offline marketing initiatives, such as booths at local crypto events, sponsorships, and guerilla marketing campaigns. Distribute promotional materials, manage logistics, and handle on-site coordination for local events and activities
Market Insights and Analytics: Conduct research on local crypto market trends, competitors, and user behavior to tailor our marketing strategies. Track, analyze, and report on the effectiveness of local campaigns, social media metrics, and community feedback to inform future strategies
Customer Support Liaison: Act as the first point of contact for community-related issues, and work closely with customer support to resolve inquiries. Collect and relay community feedback to product and support teams to improve the user experience

Skills

Social Media Management

Content Creation

Community Engagement

Twitter

Facebook

Instagram

Discord

Event Management

Crypto Marketing

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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