Latitude AI

Marketing Manager

North Bethesda, Maryland, United States

$80,000 – $110,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Pharmaceuticals, HealthcareIndustries

Requirements

Candidates must possess a Bachelor’s degree in Marketing, Business Administration, or a related field, with an MBA preferred. A minimum of 5 years of marketing experience is required, including at least 3 years in pharmaceuticals, medical food, supplements, or skin care and cosmetics. Experience in regulated industries and familiarity with FDA guidelines are essential. Strong project management, organizational skills, and excellent written and verbal communication are necessary. Proficiency in digital marketing tools, CRM systems, and analytics platforms is required, along with a creative mindset and data-driven problem-solving skills. Experience in direct-to-consumer (DTC) and business-to-business (B2B) marketing, as well as prior success in managing product launches or brand awareness campaigns, is preferred.

Responsibilities

The Marketing Manager will develop and implement comprehensive marketing plans and campaigns aligned with business objectives and product positioning. They will strengthen brand presence and consistency across channels while ensuring compliance with industry regulations. Conducting competitive analysis, consumer insights research, and market trend assessments to identify growth opportunities is essential. The role involves overseeing multi-channel marketing campaigns, planning successful product launches, and collaborating with cross-functional teams. Additionally, the Marketing Manager will partner with sales teams to create sales enablement materials, measure and analyze marketing effectiveness, and manage and mentor the marketing team.

Skills

Digital Marketing
CRM Systems
Analytics Platforms
Project Management
Strategic Thinking
Market Research
Brand Management
Communication Skills
FDA Guidelines

Latitude AI

Develops automated driving technologies for vehicles

About Latitude AI

Latitude AI develops automated driving technologies aimed at enhancing the driving experience. Their primary product is a hands-free, eyes-off driver assist system designed for next-generation Ford vehicles. This system allows drivers to engage in other activities while the vehicle manages driving tasks, thereby making driving safer and less stressful. Latitude AI stands out from competitors by combining the agility of a startup with the manufacturing capabilities of Ford, enabling rapid development and integration of advanced technologies into vehicles. The company's goal is to redefine how people interact with their cars, improving safety and providing drivers with more free time during their journeys.

Key Metrics

Pittsburgh, PennsylvaniaHeadquarters
2022Year Founded
VENTURE_UNKNOWNCompany Stage
Robotics & Automation, Automotive & TransportationIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
401(k) Retirement Plan
401(k) Company Match
Paid Parental Leave
Paid Medical Leave
Unlimited Paid Time Off
Paid Holidays
Monthly Wellness Stipend
Professional Development Budget
Mental Health Support
Employee Discounts
Adoption Assistance
Backup Child and Elder Care Program
Pre-tax Commuter Benefits
Employer-paid Group Term Life Insurance

Risks

Competition from tech giants like Tesla and Google may impact market share.
Continuous updates needed due to rapid AI advancements could be costly.
Consumer skepticism and regulatory hurdles may slow technology adoption.

Differentiation

Latitude AI combines startup agility with Ford's manufacturing excellence.
Focuses on hands-free, eyes-off driver assist systems for Ford vehicles.
Operates independently while serving millions of Ford customers.

Upsides

Increased investment in AI-driven automotive technologies boosts sensor fusion advancements.
V2X communication technologies enhance vehicle interaction with the environment.
Edge computing enables real-time data processing, improving automated driving performance.

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