Marketing Manager at Halborn

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Healthcare, MarketingIndustries

Requirements

Extensive experience in a senior strategic marketing role ideally in FMCH or FMCG
Proven ability to lead and develop cross-functional teams
Expertise in connections planning and digital marketing
Excellent communication, networking, and negotiation skills
Strong financial, analytical, and project management abilities
A collaborative, innovative mindset with the courage to challenge the status quo
Ability to thrive in a matrixed, fast-paced environment and build strong networks quickly
Experience acting as a coach and mentor within high-performing teams

Responsibilities

Develop and deliver strategic plans to achieve sales and share targets for product categories, contributing to overall portfolio growth
Identify key growth drivers and create activation plans to maximise commercial opportunities
Champion Haleon’s ‘Brand Building Way’ and embed best practice path-to-purchase planning and KPI/metrics culture
Own the development and budgeting of ANZ Marketing Activation Plans across one-year and three-year horizons
Manage the local implementation of global campaigns, including TV, digital, outdoor, shopper, and packaging initiatives
Develop and execute consumer and shopper-centric path-to-purchase plans aligned with brand strategy and KPIs
Monitor brand sales and consumption performance, identifying and addressing performance gaps

Skills

Marketing Strategy

Brand Management

Consumer Health

Cross-Functional Leadership

Stakeholder Management

Commercial Strategy

Innovation

Campaign Development

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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