Marketing Manager - Cross Business Engagement at T. Rowe Price

Owings Mills, Maryland, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Asset Management, Financial Services, Investment ManagementIndustries

Requirements

Strategic thinking and ability to translate business goals into actionable marketing plans
Data-driven mindset
Excellent communication skills
Ability to influence across organizational boundaries
Passion for strategic marketing, data-driven decision-making, and cross-functional collaboration

Responsibilities

Align cross-functional teams on partnership scope, prioritized deliverables, and resource allocation
Identify and partner with cross-functional teams to resolve integration barriers between channels
Articulate value propositions for deeper II-RPS integration and package data to demonstrate results
Ensure regulatory compliance across all initiatives
Develop win-win strategies that balance client needs, TRP business objectives, and Plan Sponsor/Advisor priorities
Develop targeted segmentation strategies that serve both II and RPS business objectives
Identify high-value participant populations across key demographics and plan types
Define and activate marketable audiences to drive cross-channel engagement
Establish data access protocols between II and RPS platforms
Evolve and expand consultation offers to broader RPS participant segments
Create compelling offers tailored to identified participant sub-segment needs
Integrate marketing initiatives within existing RPS channels
Maintain records of key performance indicators/measurements that measure offer effectiveness and analyze the data
Partner with CX peers to evaluate and develop streamlined account opening journeys for cross-over clients from RPS to II
Enhance rollover and cross-over digital experience

Skills

Market Segmentation

Offer Development

Channel Integration

Strategic Thinking

Data-Driven Marketing

Communication Skills

Marketing Planning

Business Strategy

T. Rowe Price

Global asset management and investment advisory services

About T. Rowe Price

T. Rowe Price provides investment advisory services and retirement solutions to individual investors, financial intermediaries, and institutions. The firm employs a disciplined investment approach supported by extensive research to deliver long-term value. It generates revenue mainly through management fees based on the assets it manages, which amounted to $1.569 trillion as of June 30, 2024. T. Rowe Price serves a wide range of clients, including individual investors, retirement plan sponsors, and institutional investors like endowments and foundations. Its global reach and experienced investment teams enable the firm to offer various investment strategies and products, helping clients achieve their financial goals.

Baltimore, MarylandHeadquarters

1937Year Founded

$78,115.8MTotal Funding

IPOCompany Stage

Quantitative Finance, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Volunteer Time

Parental Leave

Learning & Growth Resources

Matching Charitable Gifts

Health Care Benefits

Generous Retirement Plan

Risks

Increased competition from AI-powered platforms challenges T. Rowe Price's traditional strategies.

Departure of key personnel may impact T. Rowe Price's wealth management capabilities.

High valuations of AI startups could divert capital from traditional asset management firms.

Differentiation

T. Rowe Price offers a comprehensive range of investment strategies across various asset classes.

The firm emphasizes long-term value through disciplined investment and extensive research capabilities.

T. Rowe Price's global reach and diverse client base enhance its market position.

Upsides

Growing interest in AI-driven investment strategies presents new opportunities for T. Rowe Price.

The rise of quantum technology aligns with T. Rowe Price's focus on tech startups.

Collaboration trends in biotech offer potential investment opportunities in genetic medicine.

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