Director, Marketing Operations
SyndigoSalary not specified
Full Time
Expert & Leadership (9+ years)
Marketing Manager, Capital Markets & Investment Banking - Commercial Banking at Capital One
New York, New York, United States
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Commercial Banking, Capital Markets, Investment BankingIndustries
Requirements
- Bachelor’s Degree in Marketing, Communications, Journalism, Business, or Finance
- At least 7 years of experience in B2B marketing for financial services or another highly regulated industry
- Willingness to travel (travel is required)
- Preferred Qualifications
- Master's degree or MBA in Marketing, Business, Finance or Communications
- At least 9 years of experience in M&A advisory, investment banking, capital markets, or global markets marketing
- Proven ability to plan and execute multi-channel campaigns that build powerful brand relationships and compelling narratives
- Highly analytical and data-driven
- Exceptional written and oral communication skills
- Proven ability to manage the details of multiple projects
- Experience working with colleagues at all levels, including senior leadership
Responsibilities
- Manage the development and activation of integrated marketing programs across a variety of channels, including conferences, digital/website, social media, email, advertising, etc
- Work closely with bankers to ensure marketing initiatives support business objectives and are effectively integrated into go-to-market strategies
- Coordinate the creation and distribution of high-quality content, such as thought leadership articles and market insights, in multiple formats
- Orchestrate all digital marketing initiatives, including SEO/SEM, email marketing, social media campaigns (e.g., LinkedIn), and website content management
- Track, analyze, and report on the effectiveness of all marketing activities, using data to inform and optimize future campaigns
- Partner with Commercial Bank Marketing, Corporate Communications, and other internal teams to align marketing efforts with business goals
- Coordinate the creation and maintenance of marketing materials, including presentation templates, tombstones, newsletters, pitchbooks, and proof points
- Assist with budget planning and monitoring, including invoice processing and tracking
- Plan and execute participation at industry conferences, webinars, and trade shows to showcase our expertise and build relationships with key stakeholders
- Maintain brand consistency across all marketing materials and channels, ensuring a strong and professional representation of our firm
Skills
Campaign Management
Digital Marketing
Social Media
Email Marketing
Advertising
Content Creation
Thought Leadership
Stakeholder Management
Budgeting
Performance Reporting
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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