Marketing Manager Accessoires DeWALT at Stanley Black & Decker

Dardilly, Auvergne-Rhône-Alpes, France

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Tools, Hardware, ManufacturingIndustries

Requirements

5 to 10 years of experience in marketing, trade, category management, and business development (with field experience)
Experience managing projects and coordinating product launches
Client- and data-oriented to understand the market, end-users, and purchase journey
Appetite for products
Strong organizational and prioritization skills to identify high-value strategic opportunities
Good communicator, listener, collaborator, with strong persuasion and public presentation skills
English proficiency

Responsibilities

Develop categories for DeWALT accessories in the French market through strategic and operational approaches, ensuring product commercialization, commercial operations performance, and brand visibility with clients and partners
Design and manage trade marketing and commercial operations for target distributors to strengthen brand presence in points of sale
Develop and execute the annual promotional plan in coordination with sales and marketing teams
Create innovative sell-in and sell-out campaigns to drive sales growth and customer/consumer engagement
Monitor and analyze operation performances, proposing optimizations to maximize impact
Analyze product range structures, sales performances, customer buying behavior, and competition using market studies and field feedback
Manage new product launches in the French market, their integration into existing ranges, and performance tracking
Present range reviews in collaboration with Key Account Managers to strategic retailers
Contribute to the commercial plan development regarding market analysis, pricing positioning, and activation strategy; present plans to European teams
Monitor and control in-store operation implementation: create challenges, train sales teams, accompany teams in the field for promotional deployments
Manage the marketing budget to meet objectives (product, trade, and brand), allocate resources efficiently to maximize brand impact and ROI

Skills

Trade Marketing

Commercial Operations

Product Portfolio Management

Market Analysis

Sales Performance Analysis

Product Launch

Promotional Campaigns

Sell-in Strategies

Sell-out Strategies

Market Research

Competitive Analysis

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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