Marketing Manager at PulteGroup

Alpharetta, Georgia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Homebuilding, Real EstateIndustries

Requirements

Ability to lead all marketing planning, efforts, and execution for the Division
Ability to oversee and manage Marketing Team direct report(s)
Ability to collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers
Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics
Demonstrates understanding of the role of paid, owned, and earned media channels and how to effectively message across a mix of media types
Ability to monitor marketing performance against business objectives, analyze ROI, and adjust plans/tactics as needed
Ability to produce weekly and monthly KPI reports for use by Division, Area, and Home Office leadership
Ability (with support of corporate media planning resources and in collaboration with Division/Area leadership) to develop and approve annual marketing and media budget necessary to deliver plan
Ability to effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment
Ability to establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates, and monitor progress against goals
Ability to develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy
Ability to collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates
Ability to act as primary point-of-contact for Pulte Interior Design
Ability to collaborate with corporate communications team on local PR needs
Ability to identify key competitors and stay abreast of local marketing activity
Ability to successfully operate and adapt in an environment with changes to timelines and priorities
Capable of presenting and interacting with the Division/Area leadership with some ability to talk off script when answering marketing questions

Responsibilities

Leads all marketing planning, efforts and execution for the Division
Oversee and manage Marketing Team direct report(s)
Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers
Analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics
Monitor marketing performance against business objectives, analyze ROI and adjust plans/tactics as needed
Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership
With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan
Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment
Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals
Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy
Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates
Act as primary point-of-contact for Pulte Interior Design
Collaborate with corporate communications team on local PR needs
Identify key competitors and stay abreast of local marketing activity
Ability to develop and guide direction of a marketing team
Ensures appropriate staffing to meet department needs
Utilizes recruiting and selection tools/processes to build organizational talent
Delegates work according to employee's abilities and skills
Evaluates employee's performance and plans for compensation actions in accordance with that performance
Provides developmental opportunities through identification of internal and external training opportunities
Creates opportunities for employee growth