[Remote] Marketing Manager at Pear VC

San Francisco, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

SoftwareIndustries

Requirements

4–6 years of experience in B2B SaaS marketing or growth roles
Deep experience with HubSpot (campaigns, workflows, and reporting)
Proficiency in digital ad platforms (Google, Meta, LinkedIn, YouTube) and analytics tools (GA4, Equals, Looker)
Strong understanding of CAC, LTV, payback, and funnel conversion metrics
Familiarity with SEO strategy and content performance tracking
Builder mindset - data-driven, iterative, and highly organized
Excellent communicator who can translate data into action and strategy into growth

Responsibilities

Own the marketing stack - connect HubSpot, Google Ads, Meta, LinkedIn, YouTube, and analytics tools into a unified system that tracks marketing performance to revenue
Plan and launch campaigns - manage paid and organic programs across digital, traditional, and trade channels to drive qualified pipeline
Manage creative and content production - oversee videos, ads, blogs, and event materials that align with Bobyard’s brand and product initiatives
Drive SEO and website performance - develop keyword strategy, optimize landing pages, and measure organic growth and conversion
Implement tracking and attribution - manage UTMs, pixels, and conversion events with RevOps to ensure accurate funnel reporting
Monitor budgets and performance - track spend, pacing, and ROI across all channels; reallocate to optimize CAC and payback
Build reporting and dashboards - use Equals to visualize funnel performance, campaign ROI, and pipeline efficiency
Run experiments and optimizations - A/B test ad creative, messaging, and landing pages to continuously improve results
Collaborate cross-functionally - partner with Sales, RevOps, and Product Marketing to align campaigns, messaging, and attribution

Skills

Key technologies and capabilities for this role

Marketing StrategyPaid MediaSEOContent MarketingLifecycle MarketingAnalyticsHubSpotGoogle AdsMetaLinkedInYouTubeCampaign ManagementBudget ManagementData AnalysisCreative Storytelling

Questions & Answers

Common questions about this position

Is this Marketing Manager position remote?

Yes, the position is fully remote.

What experience level is required for this role?

The role requires 4–6 years of experience in B2B SaaS marketing or growth roles.

What key skills are needed for the Marketing Manager position?

Key skills include deep experience with HubSpot, proficiency in digital ad platforms like Google, Meta, LinkedIn, and YouTube, plus analytics tools such as GA4, Equals, and Looker, and strong understanding of metrics like CAC, LTV, and funnel conversions.

What is the company culture like at Bobyard?

Bobyard is a lean startup backed by top VCs like Primary and Pear, with almost all work ahead in creating next-gen software for construction, emphasizing a hands-on, strategic, and execution-focused environment.

What makes a strong candidate for this Marketing Manager role?

A strong candidate has a builder mindset that is data-driven, iterative, and highly organized, along with excellent communication skills to collaborate cross-functionally.

Pear VC

Venture capital firm for early-stage startups

About Pear VC

Pear VC specializes in providing venture capital for pre-seed and seed stage investments. The firm collaborates with founders to transform innovative ideas into successful companies across various sectors, including AI, healthcare, fintech, and more. Their investment strategy focuses on early-stage startups, offering not just financial support but also expertise and a strong network to help these businesses grow. Pear VC distinguishes itself from competitors through its hands-on approach, providing strategic advice and operational assistance to ensure startups remain agile and focused on their customers. The goal of Pear VC is to guide startups through their early development phases, helping them achieve significant growth and success.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$2,738.4MTotal Funding

UNKNOWNCompany Stage

Venture Capital, Fintech, AI & Machine LearningIndustries

51-200Employees

Risks

Increased competition from other VC firms in AI and biotech sectors.

Potential overvaluation of startups could lead to investment losses.

Regulatory challenges in biotech and healthcare may impact growth strategies.

Differentiation

Pear VC specializes in pre-seed and seed investments across diverse sectors.

The firm offers hands-on strategic advice and operational support to startups.

Pear VC focuses on innovation in AI, fintech, SaaS, healthcare, and deep tech.

Upsides

Growing interest in AI-driven healthcare solutions presents new investment opportunities.

Rising demand for cell engineering platforms suggests lucrative biotech investments.

Fitness tech startups focusing on community building are gaining traction.

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