Marketing Lead, EMEA at Webflow

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Web DevelopmentIndustries

Requirements

Energetic, results-oriented, and data-driven mindset
Ability to localize global demand strategy for the EMEA market
Strategic thinking for long-term regional growth plans
Hands-on execution of high-performing, data-informed programs
Experience in demand generation, including inbound, outbound, and field programming
Proficiency in integrated campaigns across paid media, events, content syndication, email, and ABM channels
Strong cross-functional collaboration skills with Sales, Sales Development, Enablement, RevOps, and Global Marketing teams
Analytical skills to optimize funnels from MQL to SQL to closed-won
Capability to adapt global campaigns for cultural and market relevance in EMEA
Expertise in performance measurement, dashboards, and KPIs (MQL, SQL, SAO, revenue)
Strategic insight-sharing to influence global GTM strategy
Creativity and analytical rigor for innovative demand tactics
Knowledge of enterprise-grade security, compliance, and brand guidelines
Experience with rigorous test-and-learn roadmaps, A/B and multivariate testing

Responsibilities

Own the EMEA Demand Strategy: Build and execute regional demand generation strategy aligned with global GTM goals to drive high-quality leads, pipeline, and revenue
Run End-to-End Programs: Develop integrated campaigns across paid media, events, content syndication, email, and ABM channels
Partner Cross-Functionally: Collaborate with EMEA Sales Leadership, Sales Development, Enablement, RevOps, and Global Marketing for alignment on goals, metrics, and execution
Optimize the Funnel: Analyze and improve conversion rates from MQL to SQL to closed-won, identifying gaps and implementing data-driven optimizations
Localize Global Campaigns: Adapt global programs and messaging for EMEA markets, ensuring cultural and market relevance across key verticals and languages
Measure What Matters: Monitor performance dashboards, communicate insights, and maintain KPIs tied to MQL, SQL, SAO, and revenue
Be a Strategic Growth Partner: Contribute insights from EMEA to influence global demand strategy and investment decisions
Think Boldly, Execute Brilliantly: Identify innovative demand tactics for the EMEA market
Enterprise-Grade Execution: Ensure programs align with security, compliance, and brand guidelines; maintain polished collateral and messaging
Experiment & Iterate: Design test-and-learn roadmap with A/B and multivariate tests, analyze results, and scale winning experiments

Skills

Key technologies and capabilities for this role

Demand GenerationPipeline GrowthMarketing StrategyData-Driven MarketingFunnel OptimizationRegional MarketingSales AlignmentProgram Execution

Questions & Answers

Common questions about this position

What is the location and work arrangement for this role?

The role is based in London, UK, with a hybrid work arrangement.

What is the compensation for this position?

The cash compensation depends on the cost of labor of the geographic area, career levels at Webflow, and factors like market location, experience, knowledge, qualifications, and skills, and will be narrowed during the interview process. Visit the Careers page for geographic pay zones.

What key skills and responsibilities are required for the Marketing Lead, EMEA role?

Key skills include being energetic, results-oriented, and data-driven; owning EMEA demand strategy; running end-to-end programs across paid media, events, content, email, and ABM; cross-functional partnering; funnel optimization; and localizing global campaigns.

Who does this role report to and collaborate with?

The role reports to the Director, Demand Generation and collaborates closely with EMEA Sales Leadership, Sales Development, Enablement, RevOps, and Global Marketing teams.

What makes a strong candidate for this Marketing Lead position?

Strong candidates are energetic, results-oriented, data-driven individuals with experience localizing global strategies for EMEA, executing high-performing demand gen programs, optimizing funnels, and partnering cross-functionally to drive pipeline and revenue.

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$325.8MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees