Marketing Head- Tokocrypto at Binance

Jakarta, JABODETABEK, Indonesia

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, BlockchainIndustries

Requirements

Minimum 5 years of full stack marketing experience in crypto, fintech, financial services or internet companies
Strong understanding of local crypto markets, blockchain technology, and Web3 ecosystem
Proven track record of driving user growth, brand development, and global marketing campaigns
Experience leading large-scale digital acquisition, performance marketing, and community engagement
Exceptional leadership, communication, and cross-functional collaboration skills
Data-driven mindset with experience using analytics and marketing automation tools
Bilingual English/local language required to coordinate with overseas partners and stakeholders
Preferred / Nice-to-Have
Prior experience at a crypto exchange, wallet, DeFi platform, or Web3 company
Strong industry network across media, KOLs, and crypto communities
Familiarity with regulatory considerations in different markets (AML/KYC, advertising restrictions, etc.)

Responsibilities

Define and execute the overall marketing strategy to position the company as a leading crypto exchange
Collaborate closely with the executive team to ensure marketing initiatives align with overall business objectives and drive revenue growth
Oversee brand strategy to ensure consistent, compelling messaging across all markets and channels
Lead user acquisition efforts through performance marketing, strategic partnerships, influencer collaborations, and referral programs
Develop and implement strategies to increase trading volume, liquidity, and user engagement
Leverage data-driven insights to optimize marketing ROI and maximize customer lifetime value (CLV)
Drive global community-building initiatives across online platforms (Discord, Telegram, X/Twitter) and offline events (meetups, conferences)
Partner with product, business development, and ecosystem teams to execute co-marketing campaigns and foster ecosystem growth
Monitor community sentiment and serve as the voice of the customer within the organization
Build, mentor, and scale a high-performing marketing team, including specialists in digital marketing, content, branding, community, and partnerships
Cultivate a data-driven, innovative, and collaborative team culture
Manage marketing budgets and allocate resources efficiently across functions

Skills

Key technologies and capabilities for this role

Marketing StrategyBrand StrategyPerformance MarketingUser AcquisitionInfluencer CollaborationsReferral ProgramsData-Driven InsightsCommunity BuildingDiscordTelegramTwitterEvent ManagementStrategic PartnershipsTeam ManagementContent Marketing

Questions & Answers

Common questions about this position

What experience is required for the Marketing Head position at Tokocrypto?

Minimum 5 years of full stack marketing experience in crypto, fintech, financial services or internet companies is required, along with strong understanding of local crypto markets, blockchain technology, and Web3 ecosystem. Proven track record in driving user growth, brand development, global marketing campaigns, digital acquisition, performance marketing, and community engagement is essential. Exceptional leadership, communication, cross-functional collaboration skills, and a data-driven mindset with analytics and marketing automation tools experience are also needed.

What are the key responsibilities of the Marketing Head role?

Responsibilities include defining and executing marketing strategy, leading user acquisition through performance marketing and partnerships, driving community-building on platforms like Discord and Telegram, and building and mentoring a high-performing marketing team.

Is prior experience at a crypto exchange preferred for this role?

Yes, prior experience at a crypto exchange, wallet, DeFi platform, or Web3 company is preferred, along with a strong industry network across media, KOLs, and crypto communities.

What is the compensation for the Marketing Head position?

This information is not specified in the job description.

What makes a strong candidate for the Marketing Head role at Tokocrypto?

A strong candidate has 5+ years of full stack marketing in crypto/fintech, proven user growth and global campaigns, leadership in building teams, and preferred crypto exchange experience with industry networks.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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