Marketing Growth Manager at Fulcrum

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Wine, Direct-to-Consumer, MarketingIndustries

Requirements

5+ years’ experience in marketing, partnerships, or growth
Proven record delivering measurable growth through partnerships
Strong understanding of digital and social marketing
Data-driven mindset with confidence in reporting and optimisation
Skilled at relationship building, pitching, and negotiation
Experience leading or mentoring a small team
Organised, curious, and commercially minded
Structured but creative, comfortable working at pace, energised by new ideas
Proactive and confident leading others

Responsibilities

Lead the partnership marketing strategy from idea to execution across acquisition and retention
Identify and secure new partners across lifestyle, digital, and community networks
Grow and manage existing partnerships with a focus on performance and ROI
Review results, optimise campaigns, and guide budget allocation
Collaborate with digital, brand, and creative teams on multi-channel activations
Coach and support a small team to build accountability and efficiency
Track and report on key metrics to guide ongoing improvement
Lead a small team and accelerate customer acquisition through partnerships

Skills

Partnership Marketing

Customer Acquisition

Digital Marketing

Social Marketing

Data Analysis

ROI Optimization

Negotiation

Relationship Building

Team Leadership

Campaign Optimization

Budget Management

Metrics Tracking

Fulcrum

Cloud manufacturing software for efficiency

About Fulcrum

Fulcrum provides cloud manufacturing software that helps small to medium-sized manufacturing businesses improve their operations. The software includes tools for job tracking, production scheduling, inventory management, and quality control, allowing users to manage their manufacturing processes more efficiently. Users can create and manage their Bill of Materials (BOM) and routing with a simple drag-and-drop interface, track jobs in real-time, automate scheduling, and monitor inventory levels. Fulcrum differentiates itself from competitors by offering a dedicated launch and success team that supports clients throughout their use of the software, ensuring they can fully utilize its features without needing third-party help. The goal of Fulcrum is to empower manufacturers to make informed decisions quickly by providing them with live data and insights.

Minneapolis, MinnesotaHeadquarters

2015Year Founded

$38.8MTotal Funding

SERIES_ACompany Stage

Industrial & Manufacturing, Enterprise SoftwareIndustries

51-200Employees

Benefits

Relocation Assistance

Professional Development Budget

Risks

Integration challenges with Census may disrupt Fulcrum's operations.

Census acquisition might shift focus away from core manufacturing clients.

Pressure to scale rapidly post-funding could lead to quality control issues.

Differentiation

Fulcrum offers a comprehensive suite of tools for modern manufacturing processes.

The platform supports decentralized manufacturing through connectivity and automation.

Fulcrum provides a dedicated launch and success team for seamless client onboarding.

Upsides

Increased IoT adoption boosts demand for Fulcrum's connectivity-focused platform.

Industry 4.0 trends create a growing market for Fulcrum's digital transformation solutions.

Reshoring manufacturing to the US increases demand for Fulcrum's efficient solutions.

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