Marketing Executive, Protection at Pacific Life

Singapore

Pacific Life Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Insurance, ReinsuranceIndustries

Requirements

  • Experience in external marketing for a global company
  • Familiarity with various digital marketing channels, tactics (SEO, social media, email marketing), and tools (CRM, marketing automation, analytics)
  • Excellent oral and written communication skills, with the ability to write clear, concise, and engaging copy
  • A creative thinker who can develop and implement ideas in line with brand guidelines
  • Ability to form strong relationships with peers and senior managers and work effectively across a matrix organisation
  • Analytical skills: Ability to collect and analyse data, identify trends, and draw actionable insights
  • Strong interest in marketing technology and willingness to learn new systems
  • Excellent attention to detail and accuracy
  • Highly organised with the ability to multi-task well
  • High level of personal enthusiasm and self-motivation
  • Excellent team player

Responsibilities

  • Support the marketing strategy for Protection and Capital Solutions to position as a highly credible reinsurer in chosen markets
  • Proactively support Client Solutions teams to develop impactful material, marketing collateral, and a calendar of valuable events across global markets
  • Become an expert on the CRM system (HubSpot) and support marketing and Client Solutions teams, especially during implementation
  • Work collaboratively with Protection marketing and Client Solutions teams to develop collateral supporting the brand in each market (35%)
  • Assist in content creation for website copy, thought leadership, social media content, email newsletters, presentations, and sales collateral
  • Create email campaigns, undertake testing, reporting, and make improvements
  • Create and post social media content (visuals and copy)
  • Create and edit video content using Seenit platform for internal or social media use
  • Track calendar of events with Client Solutions teams to represent brand and deliver optimal ROI (30%)
  • Work with Marketing team and office managers to plan and coordinate marketing events (seminars, webinars, trade shows, conferences, client hospitality)
  • Execute events on the day, including managing registrations and post-event surveys
  • Act as super-user for CRM system (HubSpot), supporting implementation, adoption, and efficient usage (35%)
  • Work with IT to develop meaningful insights on marketing performance from automated standard reports for wider business sharing
  • Maintain ongoing hygiene of CRM data and provide feedback to teams on mistakes to prevent recurrence

Skills

HubSpot
Content Creation
Social Media
Email Campaigns
Video Editing
Seenit
Marketing Analytics
Event Planning
CRM

Pacific Life

About Pacific Life

Newport Beach, CaliforniaHeadquarters
1868Year Founded
$189.4MTotal Funding
N/ACompany Stage
Fintech, Financial ServicesIndustries
1,001-5,000Employees

Benefits

Health Insurance
Paid Vacation
Paid Parental Leave
Adoption Assistance
401(k) Retirement Plan
401(k) Company Match

Risks

Increased competition in annuities market from companies like Prudential and MetLife.
Potential financial exposure from significant real estate investments.
Integration challenges with Selerix could affect customer satisfaction.

Differentiation

Pacific Life partners with T. Rowe Price for innovative Lifetime Income solutions.
Recognized as a top community-minded company, enhancing brand reputation and trust.
Real-time integration with Selerix improves benefits administration accuracy and efficiency.

Upsides

Lifetime Income solution attracts clients seeking secure retirement options.
Enhanced annuity products offer flexibility and growth, increasing product attractiveness.
Strong real estate financing position opens more sector opportunities.

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