Marketing Executive, Protection at Pacific Life

Singapore

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, ReinsuranceIndustries

Requirements

Experience in external marketing for a global company
Familiarity with various digital marketing channels, tactics (SEO, social media, email marketing), and tools (CRM, marketing automation, analytics)
Excellent oral and written communication skills, with the ability to write clear, concise, and engaging copy
A creative thinker who can develop and implement ideas in line with brand guidelines
Ability to form strong relationships with peers and senior managers and work effectively across a matrix organisation
Analytical skills: Ability to collect and analyse data, identify trends, and draw actionable insights
Strong interest in marketing technology and willingness to learn new systems
Excellent attention to detail and accuracy
Highly organised with the ability to multi-task well
High level of personal enthusiasm and self-motivation
Excellent team player

Responsibilities

Support the marketing strategy for Protection and Capital Solutions to position as a highly credible reinsurer in chosen markets
Proactively support Client Solutions teams to develop impactful material, marketing collateral, and a calendar of valuable events across global markets
Become an expert on the CRM system (HubSpot) and support marketing and Client Solutions teams, especially during implementation
Work collaboratively with Protection marketing and Client Solutions teams to develop collateral supporting the brand in each market (35%)
Assist in content creation for website copy, thought leadership, social media content, email newsletters, presentations, and sales collateral
Create email campaigns, undertake testing, reporting, and make improvements
Create and post social media content (visuals and copy)
Create and edit video content using Seenit platform for internal or social media use
Track calendar of events with Client Solutions teams to represent brand and deliver optimal ROI (30%)
Work with Marketing team and office managers to plan and coordinate marketing events (seminars, webinars, trade shows, conferences, client hospitality)
Execute events on the day, including managing registrations and post-event surveys
Act as super-user for CRM system (HubSpot), supporting implementation, adoption, and efficient usage (35%)
Work with IT to develop meaningful insights on marketing performance from automated standard reports for wider business sharing
Maintain ongoing hygiene of CRM data and provide feedback to teams on mistakes to prevent recurrence

Skills

Key technologies and capabilities for this role

HubSpotContent CreationSocial MediaEmail CampaignsVideo EditingSeenitMarketing AnalyticsEvent PlanningCRM

Questions & Answers

Common questions about this position

What is the employment type for this Marketing Executive role?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What skills are required for this Marketing Executive position?

Required skills include experience in external marketing for a global company, familiarity with digital marketing channels like SEO, social media, and email marketing, and proficiency with tools such as CRM (HubSpot), marketing automation, and analytics. Expertise in HubSpot as a super-user and content creation for collateral, social media, email campaigns, and video editing using Seenit is essential.

What is the team structure for this role?

The role sits within the Global Client Solutions Team, working closely with Protection and Capital Solutions lines of business, UnderwriteMe’s marketing team, Client Solutions teams, Marketing team, office managers, and IT.

What makes a strong candidate for this Marketing Executive role?

Strong candidates have experience in external marketing for global companies, familiarity with digital channels (SEO, social media, email) and tools like HubSpot CRM, and skills in content creation, event coordination, and marketing analytics.

Pacific Life

About Pacific Life

Newport Beach, CaliforniaHeadquarters

1868Year Founded

$189.4MTotal Funding

N/ACompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Health Insurance

Paid Vacation

Paid Parental Leave

Adoption Assistance

401(k) Retirement Plan

401(k) Company Match

Risks

Increased competition in annuities market from companies like Prudential and MetLife.

Potential financial exposure from significant real estate investments.

Integration challenges with Selerix could affect customer satisfaction.

Differentiation

Pacific Life partners with T. Rowe Price for innovative Lifetime Income solutions.

Recognized as a top community-minded company, enhancing brand reputation and trust.

Real-time integration with Selerix improves benefits administration accuracy and efficiency.

Upsides

Lifetime Income solution attracts clients seeking secure retirement options.

Enhanced annuity products offer flexibility and growth, increasing product attractiveness.

Strong real estate financing position opens more sector opportunities.

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