d) at Alcon

Freiburg, Baden-Wurttemberg, Germany

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, OphthalmologyIndustries

Requirements

Bachelor's or Master's degree in Marketing or a relevant field
Proven work experience as a Head of Marketing or in a similar leadership position in Marketing, preferably within the industry
Demonstrated success in running effective marketing campaigns
Solid knowledge of web analytics and experience with Google Adwords
Proficiency in using CRM software to track and analyze customer data
Strong leadership skills with the ability to set and prioritize goals for the marketing team
Analytical mindset, with the ability to gather and interpret data to drive informed marketing decisions
Ability to fluently read, write, understand and communicate in English and German; proficiency in additional languages is a plus

Responsibilities

Develop and implement comprehensive marketing strategies for all teams, including Digital, Advertising, Communications, and Creative
Prepare and manage monthly, quarterly, and annual budgets for the Marketing department
Set, monitor, and report on team goals to ensure achievement of marketing objectives
Design branding, positioning, and pricing strategies to effectively promote products or services
Ensure strong and consistent brand message across all channels, including events, email campaigns, web pages, and promotional material
Analyze consumer behavior and determine customer personas to tailor marketing efforts
Identify opportunities to reach new market segments and expand market share
Craft quarterly and annual hiring plans to build a high-performing marketing team
Monitor competition, including acquisitions, pricing changes, and new products or features, to stay ahead in the market
Coordinate sales and marketing efforts to enhance brand awareness and drive revenue growth
Participate in the quarterly and annual planning of company objectives, aligning marketing strategies with overall business goals

Skills

Marketing Strategy

Digital Marketing

Advertising

Communications

Creative Direction

Budget Management

Branding

Positioning

Pricing Strategy

Market Research

Consumer Insights

Competitive Analysis

Team Leadership

Strategic Planning

Sales Coordination

Alcon

Specializes in eye care products and solutions

About Alcon

Alcon specializes in eye care products and vision solutions aimed at improving people's quality of life through better vision. Their product offerings include solutions for cataract surgery, retinal health, and contact lenses. Alcon's products work by utilizing advanced technology and research to provide effective treatments and aids for various eye conditions. What sets Alcon apart from its competitors is its strong emphasis on research and development, ensuring that they remain leaders in the eye care industry. The company's goal is to enhance vision and overall quality of life for individuals while promoting a diverse and inclusive workplace.

Geneva, SwitzerlandHeadquarters

1945Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Benefits

Medical, dental, & vision coverage

HSA Medical Plan

PTO

Paid Parental leave

401k

Retirement Plan Company Contribution

Low payroll deductions

Tuition Reimbursement Program

Annual Bonus

Free Family Contact Lens Program

12 Company Paid Holidays

Risks

FDA recall of contact lenses may harm Alcon's reputation and financial standing.

Antitrust case denial could lead to legal challenges and financial penalties.

Innovative competitors like Signal12 threaten Alcon's market share in eye care.

Differentiation

Alcon leads in eye care with a broad product portfolio and global reach.

The company invests heavily in R&D, ensuring cutting-edge vision solutions.

Alcon's commitment to diversity and inclusion strengthens its corporate culture.

Upsides

Acquisition of BELKIN Vision enhances Alcon's glaucoma treatment options with DSLT technology.

Orbis Flying Eye Hospital project boosts Alcon's global presence and eye care standards.

Recognition as a top employer in Singapore attracts and retains top talent.

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