Marketing Coordinator at Stanley Black & Decker

São Paulo, State of São Paulo, Brazil

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Home Appliances, GardeningIndustries

Requirements

Bachelor’s Degree in Marketing, Business Administration, Design, Advertising or related field
Prior product marketing focused, category and brand management experience
Small Domestic Appliances, Large Domestic Appliances, or related market experience is preferred
Excellent written and verbal communication skills in English and Portuguese are mandatory. Spanish is a plus
Operate with a high degree of integrity and accountability
Ability to work independently to achieve results in all categories
Excellent skills in Microsoft applications; Excel, PowerPoint, Word, Outlook
Good knowledge of graphic applications: Photoshop, InDesign, Illustrator
Strong analytical, oral, and written communication skills
Demonstrated initiative with a willingness to overcome challenges and obstacles
Possess excellent critical thinking, organizational, leadership and interpersonal skills
Possess exceptional team building abilities
Maintain appropriate conduct in and out of the office environment when representing Stanley Black & Decker
Ability to adapt to change and implement change management tools
Position will be based in São Paulo city (flex time)

Responsibilities

Enable growth and profitability of the product line by providing daily support in developing and implementing local product launches
Help identify market opportunities, and map competitors plus price positioning
Act as one of the links with the regional marketing & plant teams, providing inputs and pushing for local needs
Coordinate the small domestic appliances and gardening team
Help review launch pack content (online/offline)
Track sales performance
Plan meetings and provide trade show support
Manage market share databases and take actions based on KPIs and market data
Coordinate the Small Domestic Appliance and Outdoor/Gardening (OHP) team and provide support and solutions to daily challenges
Support the Marketing Manager with updated scenarios of the market, projects, positioning, and others
Coordinate product developments with the Chinese team and external suppliers
Coordinate product certifications, artworks, and full launching plan
Support the Marketing Manager with product line analysis (P&L, distribution growth, competitive scenario, sales evolution)
Active participation in the forecast process (IBP, demand review, supply review)
Support the commercial team with information, samples, and product data, tracking and taking advantage of business opportunities
Monitor and communicate market trends, and consumer feedback
Proactive portfolio management, reviewing training materials and project management
Ensure that Stanley Black & Decker brands are recognized as an important player through increased revenue, brand awareness, and market share
Develop and implement channel strategies for the SBU’s categories with inputs and support to the commercial team
Support the Trade Marketing team, providing information and promotion suggestions that meet the business need
Coordinate communication with the Sales Team, Sales Admin, After-Sales, Trade Marketing, plant, and other team members
Handle pieces of training and presentations on special events and quarterly meetings

Skills

Key technologies and capabilities for this role

Market AnalysisCompetitor MappingProduct Launch CoordinationSales Performance TrackingKPI MonitoringP&L AnalysisDemand ForecastingTrade Show SupportProject ManagementTrade MarketingChannel Strategy

Questions & Answers

Common questions about this position

What education and experience are required for the Marketing Coordinator role?

A Bachelor’s Degree in Marketing, Business Administration, Design, Advertising or related field is required, along with prior product marketing focused, category and brand management experience. Experience in Small Domestic Appliances, Large Domestic Appliances, or related markets is preferred.

What language skills are needed for this position?

Excellent written and verbal communication skills in English and Portuguese are mandatory, with Spanish being a plus.

What technical skills are required for the Marketing Coordinator job?

Excellent skills in Microsoft applications including Excel, PowerPoint, Word, and Outlook are required, along with good knowledge of graphic applications such as Photoshop, InDesign, and Illustrator.

What personal characteristics are expected for this role?

Candidates should operate with a high degree of integrity and accountability, have the ability to work independently to achieve results, strong analytical skills, and demonstrated initiative with a willingness to overcome challenges.

Is the salary or compensation specified for this Marketing Coordinator position?

This information is not specified in the job description.

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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