Landed

Marketing Coordinator (For Talent Pooling)

Indonesia

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess 3+ years of experience in a marketing role, with a focus on content creation and analytics. Strong communication skills, both written and verbal, are essential for effective collaboration across teams. Creativity in developing visually appealing content and marketing materials is required, along with an analytical mindset to interpret campaign data and present insights clearly. Project management skills are needed to balance multiple campaigns and deadlines seamlessly, and experience with marketing tools and platforms such as Canva, Klaviyo, and digital analytics software is desired.

Responsibilities

As a Marketing Coordinator, you will assist in executing marketing campaigns and tracking their performance, gathering data on campaign success through audience feedback and key performance metrics, and creating clear, visually engaging reports for leadership. You will oversee the design and graphics of marketing materials to ensure brand consistency, develop case studies, buyer personas, white papers, and analytics reports, and conduct market research to understand audience behavior and business needs. Additionally, you will provide administrative support, assist with marketing events, and work with digital marketing software to pull campaign metrics and inform decision-making, while collaborating with marketing managers to develop data-driven strategies.

Skills

Content Creation
Analytics
Campaign Management
Data Analysis
Report Design
Market Research
Project Management
Marketing Tools (Canva, Klaviyo, Analytics Software)
Communication Skills
Creativity

Landed

Down payment assistance for educators' homeownership

About Landed

Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees

Risks

Rising interest rates could reduce demand for Landed's homeownership services.
Increased competition from other proptech companies may erode Landed's market share.
Potential regulatory changes could affect the viability of Landed's shared equity program.

Differentiation

Landed focuses on essential professionals, particularly educators, for homeownership assistance.
The company offers a unique shared equity down payment program without income restrictions.
Landed partners with educational institutions to extend its reach and impact.

Upsides

Landed raised $31 million in Series B funding to expand its services.
The rise of digital mortgage platforms aligns with Landed's tech-savvy educator clientele.
Growing ESG investing trends provide more funding opportunities for mission-driven companies like Landed.

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