Senior Marketing Manager
Grid$135,000 - $165,000/year
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Services, TechnologyIndustries
Requirements
- Experience working in a client facing position in marketing, ideally within payment industry
- Educated to degree level or equivalent professional experience
- Proven track record in building and maintaining strong client relationships and experience in development of marketing concepts
- Ability to collaborate with and influence multiple stakeholders internally (matrix, global organization) and externally (Clients)
- Excellent project management skills and attention to detail
- Experienced with engaging and presenting with impact to senior decision makers
- Advertising and media agency management skills
- Solid digital marketing experience incl. working Data and Insights
- Excellent oral and written communication skills
- Good understanding of Visa and the payments eco-system is a plus
- Fluent in German and English
- A great team member who adds energy, ideas and fun to our team and corporate culture
- Flexibility role will involve some travel
Responsibilities
- Conduct market assessment and identify marketing collaboration opportunities with key partners in Austria
- Develop individual engagement plans and strategies for each key Client, aligned with Client's and Visa business objectives
- Develop actionable Marketing concepts, leveraging Visa's many assets and own personal expertise (including but not limited to) research and data insights, payment trends, brand and sponsorship assets, creative origination, digital marketing solutions, local and global best practices
- Lead development and manage the execution of B2B and B2B2C marketing strategies and plans that differentiate our commercial offerings, communicate value to our customers and lead to successful and measurable outcomes
- Ensure that planned marketing activities align with key Visa priorities and client objectives and have well defined business and marketing KPIs
- Support RfPs and new business wins through marketing thought leadership and ideation
- In collaboration with the Account Executives, engage directly with key Clients to develop strong working relationships ensuring a thorough understanding of their business
- Where needed, manage and/or brief creative, media, and/or third-party agencies and suppliers to ensure delivery of marketing programs
- Manage budget, forecasts, production and campaign tracking in collaboration with Clients and third-party suppliers
- Recognize latest consumer & industry trends and innovate to develop new marketing strategies
- Develop innovative, new to Visa ways of delivering value to clients
Skills
Market Assessment
Marketing Strategy
B2B Marketing
B2B2C Marketing
Data Insights
Research
Digital Marketing
Brand Management
Sponsorship Assets
KPI Management
RFP Support
Client Engagement
Business Development
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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