Marketing Communications Manager at Workato

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Enterprise SoftwareIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5+ years of experience in marketing communications, preferably in B2B SaaS or technology
Proven track record of running successful communications output in Japanese
Strong understanding of Japanese communications channels, communication programs, media landscape, and customer behavior
Experience with digital marketing channels, content creation tools, and analytics tools (e.g., Figma, Canva, Sprout)
Excellent project management and communication skills
Native-level Japanese and business-level English required
Experience working in a global or regional marketing team
Knowledge of low-code automation or SaaS industry
Ability to work independently and collaboratively in a fast-paced environment

Responsibilities

Develop and execute marketing communications strategies for Japan, including messaging development, branding campaigns, customer stories, content transcreation, content marketing, media messaging, press releases, public relations, media relations, analyst relations, social media, web content, and corporate messaging
Localize global marketing assets and messaging to ensure cultural and market relevance
Manage communication channels (PR, Media, Analyst, web, social, corporate materials) and optimize for engagement and conversion
Plan and execute online and offline event content (webinars, tradeshows, partner events) to drive thought leadership, awareness, and brand engagement
Collaborate with sales and partners to align marketing activities with business goals
Analyze branding and campaign performance and provide actionable insights to improve ROI
Manage external agencies and vendors as needed
Ensure brand consistency across all communications and touchpoints

Skills

Marketing Communications

Campaign Planning

Campaign Execution

Brand Awareness

Thought Leadership

Lead Generation

Japanese Market

APJ Marketing

Cross-functional Collaboration

Sales Alignment

Partner Marketing

Workato

Cloud-based automation and integration platform

About Workato

Workato provides a cloud-based platform for automating and integrating business processes using artificial intelligence. The platform helps organizations improve efficiency by unifying integration and automation, which reduces the complexity of using multiple tools and helps eliminate data silos. Workato's features include automated ticket escalation, threat detection, compliance management, and support for remote work, making it suitable for businesses of all sizes. The company operates on a subscription model, allowing clients to access its services for a recurring fee, which supports steady revenue growth. A standout feature, AI@Work, enables users to create intelligent systems by incorporating AI into their operations, making technology more accessible and facilitating business transformation. Workato's platform is designed to adapt to changing business needs while lowering operational costs and speeding up the implementation of integrations and automations.

Mountain View, CaliforniaHeadquarters

2013Year Founded

$403.7MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Flexible working arrangements

EAP

Health insurance

Stock options

Professional development

PTO

Company events & recreation time

Risks

Emerging AI-driven platforms may erode Workato's market share with competitive pricing.

Rapid AI advancements require Workato to invest heavily in R&D to stay competitive.

Economic downturns could reduce client spending on Workato's subscription services.

Differentiation

Workato offers AI-driven automation with a focus on security and governance.

The platform supports low-code/no-code integrations, empowering non-technical users.

Workato's Virtual Private Workato caters to highly regulated industries with stringent security needs.

Upsides

Growing demand for AI-driven automation in healthcare boosts Workato's market potential.

Hybrid work models increase the need for Workato's remote work helpdesk features.

Rising interest in low-code/no-code platforms aligns with Workato's AI@Work feature.

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