Marketing Communications Consultant – Dealer Engagement at Caterpillar Inc.

Gauteng, South Africa

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mining, Heavy Equipment, MarketingIndustries

Requirements

Minimum 6 years experience in a similar role within mining, manufacturing or automotive marketing
3-year degree in Marketing, Communications, Journalism or related field
Proven experience in dealer/channel engagement and regional strategy execution
Proven ability to lead planning and execution of large-scale events that elevate brand presence and stakeholder engagement
Strong storytelling, stakeholder engagement and event management skills
Experience in matrixed, multinational environments
Familiarity with digital marketing platforms and CRM tools
Deep understanding of dealer/channel engagement, mining industry dynamics and digital marketing tools
Strong writing, editing and messaging skills; proactive communicator with excellent project management
Ability to translate customer needs into tailored marketing solutions
Demonstrated ability to plan, manage and execute large-scale events and conventions, including strategic alignment, vendor coordination, logistics and on-site leadership
Skilled in cross-functional teamwork and driving alignment across diverse teams
Innovative thinker with a knack for solving marketing challenges
Proven ability to build and maintain strong internal and external partnerships

Responsibilities

Lead dealer engagement initiatives and regional marketing forums
Localize global content for regional relevance and impact
Plan and execute trade shows, summits and industry events
Highlight regional success stories in global communications
Monitor market trends and provide strategic insights
Collaborate cross-functionally to ensure integrated marketing
Maintain brand consistency across all regional activities
Analyze campaign performance and feedback for improvement
Support continuity across APD and global dealer communications

Skills

Marketing Strategy

Dealer Engagement

Stakeholder Management

Event Planning

Storytelling

Regional Marketing

B2B Marketing

Caterpillar Inc.

Manufactures heavy machinery for various industries

About Caterpillar Inc.

Caterpillar Inc. designs and manufactures heavy machinery and equipment for industries such as construction, mining, energy, and rail. Their products include a wide range of machinery and engines that help clients complete large-scale projects. Caterpillar's equipment works by providing powerful tools that can perform tasks like digging, lifting, and transporting materials. What sets Caterpillar apart from its competitors is its strong aftermarket support, which includes maintenance and repair services, ensuring that their machinery remains efficient and reliable over time. The company's goal is to deliver high-quality products while also focusing on sustainability and community development through initiatives that improve education and reduce poverty.

Irving, TexasHeadquarters

1925Year Founded

$143.5KTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Social Impact, AI & Machine LearningIndustries

10,001+Employees

Benefits

Annual incentive bonus plan

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

Risks

Closure of Aurora office may impact regional economy and Caterpillar's reputation.

Partnership with Anti Social Social Club could dilute Caterpillar's industrial brand focus.

Advanced technology in Cat D8 dozer may face resistance from traditional customers.

Differentiation

Caterpillar's century-long history underscores its reliability and industry leadership.

The company integrates AI and IoT to enhance machinery performance and customer satisfaction.

Caterpillar's strong aftermarket services ensure product longevity and operational efficiency.

Upsides

Growing demand for autonomous equipment boosts Caterpillar's innovation in heavy machinery.

Expansion of 5G networks enhances Caterpillar's remote operation capabilities, improving safety.

Caterpillar's commitment to sustainability aligns with the global shift towards eco-friendly practices.

Land your dream remote job 3x faster with AI

Try Jobo Free