Marketing Communication Specialist at Medtronic

Milan, Lombardy, Italy

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, Cardiac SurgeryIndustries

Requirements

Bachelor’s or Master’s degree in Marketing, Communications, or related field
3–5 years of experience in marketing communications or similar roles
Strong knowledge of digital marketing ecosystem (SEO, SEM, social media, email marketing)
Excellent written and verbal communication skills in English (other European languages are a plus)
Ability to manage multiple projects at scale and speed and prioritize effectively
Proficiency in analytics tools and ability to derive insights from data
Experience in agency management and creative asset development
Familiarity with marketing automation, CRM platforms and project management tools (e.g., Adobe Workfront, Eloqua, SFDC, Lightning)
Experience working with AI tools for marketing communication (strong asset)
PMP certification or comparable project management background (strong asset)

Responsibilities

Develop and implement comprehensive communication plans aligned with marketing and business strategies. Ensure brand consistency across all touchpoints
Create compelling content for digital, print, events, and social media channels. Manage storytelling initiatives, press releases, newsletters, and internal communications
Oversee social media strategy and execution, including organic and paid campaigns. Optimize website content and SEO performance, usage of CRM tools (e.g. SFDC)
Plan and execute omnichannel marketing campaigns. Monitor performance metrics (CTR, engagement, lead generation) and provide actionable insights
Organize and manage communication around PR events, webinars, and trade shows. Build and maintain relationships with media and key stakeholders
Ensure all communications meet regulatory, legal, and brand standards. Collaborate with internal teams (Regulatory, Clinical, Legal, Marketing) for approvals

Skills

Marketing Communications

Strategic Planning

Content Development

Social Media Strategy

Digital Marketing

SEO

CRM

SFDC

Campaign Management

Press Releases

Brand Management

Event Planning

Media Relations

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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