Marketing Campaign Specialist at Binance

South East Asia

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FinTechIndustries

Requirements

Fluency in English (required for coordinating with overseas partners and stakeholders); additional languages an advantage
Experience working with integrated marketing campaigns
Project management skills
Understanding of the crypto market in general
Experience or strong interest in copywriting
Good understanding of branding, performance marketing, and analytics
Clear and concise style of communication, with a creative/fun spin when relevant
Experience working in big teams and managing projects with numerous stakeholders
5+ years of experience in marketing campaigns
Strong sense of responsibility and resistance to stress
Self-motivated and results-oriented

Responsibilities

Act as the campaigns POC, responsible for coordinating and refining all aspects of marketing campaigns (e.g., activity mechanics, branding, associated content)
Act as the bridge between user-acquisition campaigns and brand marketing; champion the brand and user-focused narrative to drive user growth
Maintain a company-wide campaigns calendar, including local and global campaigns
Collaborate across teams to optimize and potentially combine campaigns under one central theme
Copywriting and proof-reading campaign-related communications
Ensure accuracy of marketing materials and act as an approver for all marketing campaigns
Measure, report, and analyze campaign performance across channels; translate findings into actionable, data-driven recommendations to improve future performance
Innovate and implement test-and-learn strategies while delivering results
Launch paid acquisition campaigns, referral campaigns, and co-marketing campaigns

Skills

Key technologies and capabilities for this role

Campaign ManagementProject ManagementCopywritingProofreadingData AnalysisPaid AcquisitionReferral CampaignsCo-MarketingCrypto Market KnowledgeEnglish Fluency

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a full-time remote position with a work-from-home arrangement, though it may vary depending on the work nature of the business team.

What is the salary for this role?

This information is not specified in the job description.

What skills are required for the Marketing Campaign Specialist role?

Required skills include fluency in English, project management, understanding of the crypto market, experience or interest in copywriting, good understanding of branding, performance marketing and analytics, plus 5+ years in marketing campaigns.

What is the company culture like at Binance?

Binance offers a user-centric global organization with a flat structure, collaboration with world-class talent, autonomy in a fast-paced innovative environment, and a results-driven workplace focused on career growth and continuous learning.

What makes a strong candidate for this position?

Strong candidates have 5+ years of marketing campaign experience, project management skills, crypto market understanding, experience in big teams with multiple stakeholders, clear communication with a creative spin, and a self-motivated, results-oriented mindset with stress resistance.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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