Marketing Campaign Specialist at Quora

Sydney, New South Wales, Australia

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A$100,000 – A$100,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Child Safety Technology, MarketingIndustries

Requirements

4–6+ years’ experience in digital marketing, demand generation or growth roles
Experience working with B2B, SaaS or education clients (K-12 experience is desirable)
Proven ability to drive pipeline through targeted, high-converting digital marketing campaigns
Deep understanding of HubSpot or other CRM/marketing automation tools
Great writing instincts, especially for email, web and social copy
A strong understanding of audience segmentation and digital campaign planning
Experience managing paid campaigns across Google, Meta and LinkedIn
Confidence using data to optimise digital campaigns and reporting

Responsibilities

Plan and deliver end-to-end marketing campaigns across paid, email, organic and event channels
Build audiences, test creatives, and optimise performance to drive qualified leads
Own the digital marketing campaign calendar and make sure we’re hitting the right people at the right time
Write short, sharp copy for ads, social, emails and landing pages that grab attention
Tailor messaging for different personas like IT, leadership, wellbeing and families
Collaborate with brand and content to develop hooks, value props and CTA messaging
Track digital marketing campaign performance and spot opportunities to improve conversions
Monitor ROI across channels, adjust spend and tactics accordingly
Build reports and dashboards to share what’s working (and what’s not)
Work alongside content and product marketing to deliver integrated experiences
Brief and collaborate with internal design team on ad creative

Skills

Key technologies and capabilities for this role

Digital MarketingPaid MediaEmail MarketingCopywritingCampaign ManagementLanding PagesFunnel OptimizationMarketing Automation

Questions & Answers

Common questions about this position

What is the salary for the Marketing Campaign Specialist role?

The salary is AUD 100,000 per year.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills are required for this Marketing Campaign Specialist position?

Key skills include planning and delivering end-to-end marketing campaigns across paid, email, organic and event channels, writing compelling copy for ads, social, emails and landing pages, and optimizing digital marketing performance through audience building, creative testing, and reporting.

What is the company culture like at Qoria?

Qoria is a purpose-driven business focused on child digital safety, with a collaborative environment in a small but mighty ANZ marketing team where you'll have autonomy to shape campaigns while working closely with Marketing Director, Marketing Manager, Sales, Customer Success, and subject matter experts.

What makes a strong candidate for this role?

Strong candidates are commercial and creative individuals who understand the education sector, school decision-making, and can build targeted campaigns, write irresistible copy, optimize funnels, and drive pipeline in a hands-on role.

Quora

Global knowledge sharing and AI integration platform

About Quora

Quora is a global platform for knowledge sharing that attracts over 400 million unique visitors each month. It allows users to share insights on a wide variety of topics, creating a community focused on learning and connection. Users include individuals looking for information, experts sharing their knowledge, and businesses engaging with a knowledgeable audience. Quora also features Poe, a platform that combines several AI language models like GPT-4 and DALL-E 3, enabling users to chat and explore these technologies in one place. Unlike many competitors, Quora's business model relies on targeted advertising to its large user base, allowing it to continuously expand its offerings to meet user needs.

Mountain View, CaliforniaHeadquarters

2009Year Founded

$351.2MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine Learning, EducationIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company Equity

Remote Work Options

Unlimited Paid Time Off

Mental Health Support

Risks

Increased competition from Reddit and Stack Exchange could dilute Quora's user base.

AI-generated content may lead to misinformation without proper oversight.

Privacy concerns over data collection for ads could lead to regulatory scrutiny.

Differentiation

Quora integrates AI models like GPT-4 and DALL-E 3 through its Poe platform.

Quora's Writing Sessions offer a unique alternative to Reddit's AMA for expert Q&A.

Quora's partnership with Bombora enhances B2B audience targeting for advertisers.

Upsides

Quora attracts over 400 million unique visitors monthly, boosting its advertising potential.

AI-driven content moderation can improve user experience by reducing misinformation.

Personalized learning experiences through AI can enhance user retention and satisfaction.

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