Marketing Campaign Manager at MRI Software

London, England, United Kingdom

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5 years of marketing experience within B2B
Experience within the property or facilities management sectors an advantage
Strong editing and proofreading skills
Excellent people skills to work effectively with remote team members and cross-functional teams in a matrix management arrangement
Occasional travel to events in region

Responsibilities

Planning, developing, and delivering the annual integrated campaigns plan, from brief through to post-campaign analysis and reporting, using any insight gained to improve
Aligning the annual campaigns plan to marketing themes, business strategy and Go to Market priorities, measuring achievement against set objectives and performance targets
Managing and building content, including client stories, to ensure engagement at the top of the funnel to attract new clients and maintain thought leadership presence in the sector
Working with a network of agencies and freelancers - digital and creative, as required. Also working with internal content, PR and subject matter experts across the business to achieve success
Planning for relevant presence at exhibitions and conferences both physical and virtual formats, including delivering a series of hosted webinars
Ensuring brand compliance throughout campaigns, always on the lookout for imaginative and innovative ways of extending reach and influence
Developing and maintaining positive working relationships with colleagues and key external stakeholders
Liaising with the Director of Marketing EMEA, and other key individuals across the business to ensure alignment with organisational priorities
Maximising return on investment across campaigns
Working with fellow marketing professionals in the EMEA team to ensure objectives are met and performance targets achieved
Building close ongoing marketing relationships with key industry associations and market influencers to expand brand reach and thought leadership content

Skills

MRI Software

Real estate software for property management

About MRI Software

MRI Software provides software solutions designed for the real estate industry, focusing on property management, lease management, and digital services. Their products help real estate owners, operators, and occupiers manage various aspects of their operations, including tenant communications and financial reporting. The software integrates easily with existing systems, making it user-friendly for clients. Unlike many competitors, MRI Software operates on a subscription-based model, which allows for a consistent revenue stream and ongoing improvements to their offerings. The company also has a partner ecosystem that enables clients to customize their software experience, adding further value. The main goal of MRI Software is to enhance operational efficiency and streamline property management for their clients in the global real estate market.

Solon, IowaHeadquarters

1971Year Founded

$3.4MTotal Funding

DEBTCompany Stage

Enterprise Software, Real EstateIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Private Medical Insurance

Income Protection Plans

Personal Pension plan

Parental Leave

Paid Vacation

401(k) Company Match

Tuition Reimbursement

Flexi Any-Day

Paid Holidays

Pet Insurance

Unlimited Paid Time Off

Hybrid Work Options

Mental Health Support

Wellness Program

Risks

Technical challenges in integrating Mesh's platform may lead to client dissatisfaction.

iInterchange acquisition could divert focus from core real estate software offerings.

Capita One acquisition may strain MRI's financial resources, affecting strategic investments.

Differentiation

MRI Software offers a comprehensive and flexible technology platform for real estate.

The company has a strong partner ecosystem enhancing client customization and optimization.

MRI Software's subscription model ensures steady revenue and continuous innovation.

Upsides

Increased demand for AI-driven property management boosts MRI's market potential.

Strategic acquisitions like iInterchange expand MRI's service offerings globally.

Partnerships, such as with Mesh, enhance MRI's property management platform capabilities.

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