Marketing Automation Product Manager at PIMCO

Austin, Texas, United States

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Asset ManagementIndustries

Marketo Master Architect with deep technical expertise in platform administration, workflow optimization and system integration
Marketing strategy and lifecycle execution expertise
Proven experience implementing platform improvements, automation best practices and platform integration strategies that delivered measurable impact
Ability to champion, shape and scale a unified global marketing automation strategy aligning with regional nuances
Experience simplifying complex concepts, driving adoption of best practices across regions
Capability to ensure platform decisions support strategic marketing goals and operational efficiency
Experience working cross-functionally and cross-regionally with digital marketing teams on lead generation, segmentation strategy, nurture programs and lifecycle optimization
Skills in gathering requirements from marketing stakeholders and partnering with technology to develop optimal platform workflows

Drive innovation in marketing automation strategies, leveraging new Marketo features, evaluating and piloting emerging technologies such as AI-driven personalization and predictive analytics
Own the Marketo roadmap: work with technology teams to prioritize integrations, product enhancements and process improvements, and create roadmap visibility organization-wide
Identify opportunities to optimize Marketo workflows, reduce manual effort, and enhance program templates/campaign connectivity for multi-channel marketing synchronization
Collaborate with stakeholders to align marketing automation strategies with business objectives, including refining lead scoring models for evolving priorities and accurate persona creation
Partner with global analytics and digital marketing teams to define KPIs for automation programs and ensure consistent reporting across global campaigns
Act as SME for the email tagging framework to ensure effectiveness and minimize disruption