Vistar Media

Marketing Associate

New York, New York, United States

$60,000 – $80,000Compensation
Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, AdtechIndustries

Requirements

Candidates should possess at least 3 years of experience in media, advertising, or adtech, along with robust experience producing various marketing materials such as content, copywriting, sales enablement collateral, and creative assets. Proficiency in using CRM and CMS platforms like HubSpot, Salesforce, WordPress, and experience in B2B marketing and lead generation are also required.

Responsibilities

As a Marketing Associate, you will collaborate with the US Marketing lead and cross-functional teams to coordinate and execute marketing campaigns across various channels, including social media, email marketing, events, and paid advertising. You will develop and execute content in diverse formats, such as blog posts, whitepapers, social media, PR, newsletters, case studies, and pitch decks. Additionally, you will own localization and maintenance of marketing collateral, support the planning and execution of industry and client events, partner with client-facing teams to support lead pipeline management, and stay abreast of US trends by monitoring publications and analyzing key account data.

Skills

HubSpot
Salesforce
WordPress
CRM
CMS
Content Creation
Copywriting
B2B Marketing
Lead Generation
Social Media Marketing
Email Marketing
Event Planning
Localization
Sales Enablement

Vistar Media

Digital out-of-home advertising platform

About Vistar Media

Vistar Media operates in the digital out-of-home (DOOH) advertising sector, connecting media owners with marketers who want to advertise their products. The platform includes a supply-side platform (SSP) for media owners to offer their digital advertising space and a demand-side platform (DSP) for marketers to purchase and manage these ad spaces. Vistar Media generates revenue by taking a commission on transactions made through its platform. What sets Vistar Media apart from competitors is its focus on automated, data-driven ad buying, allowing advertisers to target specific audiences effectively while still reaching a broad audience. The company aims to simplify the advertising process for both media owners and marketers, helping them adapt to the changing digital advertising landscape.

Key Metrics

New York City, New YorkHeadquarters
2011Year Founded
$31.1MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Hybrid Work Options
Quarterly Lifestyle Stipend

Risks

Emerging DOOH platforms increase competition, potentially diluting Vistar Media's market share.
Privacy regulations like GDPR may limit Vistar Media's use of location-based data.
Economic downturns could reduce spending on DOOH advertising, affecting Vistar Media's revenue.

Differentiation

Vistar Media offers automated, data-driven buying of digital out-of-home ads.
The company provides a unified ad-serving solution combining programmatic and traditional ad scheduling.
Vistar Media's platform connects media owners with marketers for efficient ad space transactions.

Upsides

Increased adoption of programmatic DOOH advertising drives demand for Vistar Media's platform.
5G technology boosts DOOH capabilities, enhancing Vistar Media's interactive ad experiences.
Smart city initiatives expand digital screens, growing Vistar Media's advertising inventory.

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