Associate Creative Director, Advertising
Vanta- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should possess at least 3 years of experience in media, advertising, or adtech, along with robust experience producing various marketing materials such as content, copywriting, sales enablement collateral, and creative assets. Proficiency in using CRM and CMS platforms like HubSpot, Salesforce, WordPress, and experience in B2B marketing and lead generation are also required.
As a Marketing Associate, you will collaborate with the US Marketing lead and cross-functional teams to coordinate and execute marketing campaigns across various channels, including social media, email marketing, events, and paid advertising. You will develop and execute content in diverse formats, such as blog posts, whitepapers, social media, PR, newsletters, case studies, and pitch decks. Additionally, you will own localization and maintenance of marketing collateral, support the planning and execution of industry and client events, partner with client-facing teams to support lead pipeline management, and stay abreast of US trends by monitoring publications and analyzing key account data.
Digital out-of-home advertising platform
Vistar Media operates in the digital out-of-home (DOOH) advertising sector, connecting media owners with marketers who want to advertise their products. The platform includes a supply-side platform (SSP) for media owners to offer their digital advertising space and a demand-side platform (DSP) for marketers to purchase and manage these ad spaces. Vistar Media generates revenue by taking a commission on transactions made through its platform. What sets Vistar Media apart from competitors is its focus on automated, data-driven ad buying, allowing advertisers to target specific audiences effectively while still reaching a broad audience. The company aims to simplify the advertising process for both media owners and marketers, helping them adapt to the changing digital advertising landscape.