Marketing Applied Science Specialist - Chevrolet & Cadillac at General Motors

Oshawa, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, MarketingIndustries

Requirements

Knowledgeable in methodology and practice of marketing analytics & Research
Experience with measurement and media mix modeling, including advanced econometrics and statistical methods used to qualify media impacts
Knowledge in the economics of media channels (i.e., TV, Display, Paid Search, Paid Social, Programmatic, etc) and measurement of ROAS lift
Advanced insight synthesis and persuasive storytelling skills
Contextual business knowledge and functional domain expertise in the advertising and media space
Proven ability of using data, analytics, and insights to add revenue and business-impacting value via audience selection and behavioral engagement
Familiarity with marketing media measurement techniques, including MMM, MTA, unified attribution, ROAS level testing, and various industry measurement techniques
Ability to work on a cross-functional team

Responsibilities

Spearhead and drive an insights-first learning agenda supporting corporate strategy, marketing, product planning, and sales
Curate and interpret insights to shape brand positioning, product and contenting, marketing communication, and go-to-market strategies
Work closely with teammates in Marketing Applied Sciences and stakeholders in GM’s vehicle brands to ensure objective performance evaluation and optimization of audience activation that drive sales
Assist in the development of advanced marketing models, drawing insights, and creating scalable products that identify channel and tactic level high return on investment
Provide strategic planning supporting GM’s vehicle brands (e.g., Chevrolet, Buick, GMC, and Cadillac)
Work closely with Research partners (Ipsos, Martiz, Environics, YouGov, JD Power, IHS, etc) to assemble data and develop insights relevant for Performance Marketing, Product Planning, and Retail teams
Leverage syndicated studies, proprietary market data, and consumer research to understand Canadian automotive customers, competitive landscape, and guide long-term product strategy
Work on a cross-functional team to implement high-impact, data-driven solutions to address business challenges in vehicle brand marketing teams
Lead Market Research projects, including design, data collection methodology (e.g., sampling plans), summarization and analysis of results, and presentation of findings
Conduct Consumer and Competitive Intelligence – review market and consumer data about competitors and customers in the Canadian market; develop reporting and analysis around key industry events and consumer shifts (e.g., auto shows, new competitive launches, consumer behavioural shifts)
Manage Data and Vendor – work with market research and data partners to develop deep understanding and expertise with their capabilities and incorporate into analysis
Handle Communication – develop, share, and present research to Brand teams, Senior Leadership, and Dealer Principals; develop and nurture high quality, collaborative partnerships within the organization and with vendors
Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems: perform exploratory and targeted data analyses; undertake preprocessing of structured data; monitor and sustain model effectiveness; present complex information using data visualization techniques
Work with diverse technical teams and provide data and analytical insights to ensure project deliverables fulfill business needs and timing

Skills

Key technologies and capabilities for this role

marketing analyticsmedia mix modelingeconometricsstatistical methodsROASinsights synthesisstorytellingTVDisplayPaid SearchPaid SocialProgrammaticsyndicated studiesconsumer research

Questions & Answers

Common questions about this position

Is this a remote position or does it require office attendance?

This role is categorized as hybrid, meaning the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.

What is the salary for this Marketing Applied Science Specialist role?

This information is not specified in the job description.

What key skills are required for this position?

The role requires knowledge in marketing analytics and research, experience with measurement and media mix modeling including advanced econometrics and statistical methods, and expertise in the economics of media channels like TV, Display, Paid Search, Paid Social, and Programmatic.

What does the team structure look like for this role?

You will work on a cross-functional team and closely with teammates in Marketing Applied Sciences, stakeholders in GM’s vehicle brands, and Research partners like Ipsos, Martiz, Environics, YouGov, JD Power, and IHS.

What makes a strong candidate for this role?

Strong candidates will have advanced insight synthesis and persuasive storytelling skills, experience leading market research projects including design and analysis, and the ability to curate insights for brand positioning and strategy.

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees