Marketing and Audience Specialist, Events (Contract) at The Washington Post

Washington, District of Columbia, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Journalism, EventsIndustries

Requirements

2–3 years of experience curating audiences and building experiences for diverse event formats (conferences, dinners, and live programs)
Proven record of audience growth, lead generation, and database management
Demonstrated success managing paid social campaigns; experience with Meta, LinkedIn, and YouTube advertising preferred
Strong copywriting and communication skills, with the ability to tailor messages for different audiences
Advanced proficiency with Microsoft Office, including Excel and PowerPoint
Excellent organizational and time management skills, with the ability to manage multiple projects

Responsibilities

Build qualified, high-impact audiences for Post Live events — virtual and in-person — across D.C. and other key markets, developing outreach strategies and managing audience databases
Create and implement audience strategies for additional Post events (consumer-facing, subscriber, etc.) that align with broader organizational goals
Develop and execute paid and organic social media campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter/X, YouTube) to grow audience reach, engagement, and brand awareness
Identify and foster internal and external partnerships that expand audience pipelines and retention
Analyze audience insights to surface trends and optimize strategies
Support on-site event execution by enhancing the attendee experience and delivering exceptional customer service
Collaborate with newsroom, design, and marketing stakeholders to create and present data-driven marketing strategies
Maintain strong relationships with social platform partners to enhance campaign performance and brand presence
Support various tasks across marketing, logistics, and operations for events as needed, ensuring alignment with project timelines and team priorities

Skills

digital marketing

audience curation

audience research

project management

outreach strategies

paid social campaigns

organic social campaigns

partnership development

data analysis

event marketing

The Washington Post

About The Washington Post

None, NoneHeadquarters

1877Year Founded

ACQUISITIONCompany Stage

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Mental Health Support

Pet Insurance

Professional Development Budget

Risks

Job cuts due to declining online readership indicate potential financial instability.

Panera partnership may not yield expected subscription increases, based on industry trends.

Scott Vance's promotion could lead to internal restructuring challenges affecting morale.

Differentiation

The Post partners with Panera Bread for unique digital subscription offers.

'Style Sessions' collaboration enhances cultural influence and attracts diverse audiences.

'The Post Roast' collaboration with Compass Coffee creates a unique brand experience.

Upsides

Panera partnership could boost digital subscriptions and readership.

'Style Sessions' may attract arts and lifestyle enthusiasts, enhancing cultural influence.

Scott Vance's promotion may align editorial strategy with media consumption trends.

Land your dream remote job 3x faster with AI

Try Jobo Free