[Remote] Associate Director, Events Marketing at Axios

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Journalism, EventsIndustries

Requirements

5+ years of experience marketing live and virtual events
Exceptional collaboration skills, especially with Product/Technology, Design, and Analytics teams
Strong understanding of audience segments and journey through the conversion funnel
Strong analytical skills and a knack for using data to make decisions
Excellent communication and project management skills
Creative thinking and a bias for action
Basic understanding of HTML and CSS (a plus)
Hands-on experience with Google Analytics, Looker, and/or an ESP (a plus)
Entrepreneurial spirit and passion for Axios’ mission

Responsibilities

Planning and executing marketing campaigns to generate RSVPs and viewership and increase awareness and interest in event offerings
Leveraging paid and organic channels such as email, house ads, social media, and content marketing
Partnering with the Events team to develop plans and messaging, and monitor campaign results
Collaborating with Audience Development to post on Axios social media accounts
Initiating and managing A/B tests to improve conversions and engagements in the registration flow
Partnering with the Design team to develop creative assets for various marketing channels, including landing pages, emails, social posts, and ads
Creating and deploying marketing emails to attract event registrations
Working closely with other Growth team members on cross-promotions, the Product/Tech team on organic acquisition, and the Analytics team on reporting and analysis
Reporting campaign results, presenting data-driven insights, and recommending next steps to increase the effectiveness of marketing campaigns
Occasional travel to support event media capture and promotion

Skills

Events Marketing

Marketing Campaigns

Email Marketing

Social Media Marketing

Content Marketing

A/B Testing

Analytics

Campaign Reporting

Creative Asset Development

Landing Pages

Axios

Local news coverage for Charlotte community

About Axios

Axios Charlotte provides local news and information to the Charlotte, North Carolina community, covering topics like careers, real estate, travel, and food. The company generates revenue through advertising and sponsored content, leveraging its daily newsletter with over 107,000 subscribers to attract local businesses. By focusing specifically on the Charlotte area, Axios Charlotte offers in-depth coverage that is highly relevant to its audience. The goal is to keep the community informed while supporting local businesses.

Arlington, VirginiaHeadquarters

2017Year Founded

$55.4MTotal Funding

SERIES_CCompany Stage

Consumer Software, Consumer Goods, EntertainmentIndustries

501-1,000Employees

Benefits

Competitive salary

Health insurance (100% paid for individuals, 75% for families)

Primary caregiver 12-week paid leave

401(k)

Generous vacation policy, plus company holidays

Company equity

Commuter and cell phone benefit

A commitment to an open, inclusive, and diverse work culture

Annual learning and development stipend

Risks

AI-driven news platforms could challenge Axios's smart brevity approach.

Partnerships in the crypto industry may expose Axios to reputational risks.

Reliance on advertising revenue makes Axios vulnerable to economic downturns.

Differentiation

Axios delivers news with smart brevity, focusing on efficiency and shareability.

The company offers hyper-local content specific to the Charlotte community.

Axios partners with local businesses for targeted advertising opportunities.

Upsides

Local news consumption is rising, boosting Axios Charlotte's audience base.

Newsletters are growing as a primary news source, aligning with Axios's strategy.

Digital advertising spending is projected to reach $701 billion by 2025.

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