Healthcare Events Marketing Manager
Hippocratic AISalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Journalism, EventsIndustries
Requirements
- 5+ years of experience marketing live and virtual events
- Exceptional collaboration skills, especially with Product/Technology, Design, and Analytics teams
- Strong understanding of audience segments and journey through the conversion funnel
- Strong analytical skills and a knack for using data to make decisions
- Excellent communication and project management skills
- Creative thinking and a bias for action
- Basic understanding of HTML and CSS (a plus)
- Hands-on experience with Google Analytics, Looker, and/or an ESP (a plus)
- Entrepreneurial spirit and passion for Axios’ mission
Responsibilities
- Planning and executing marketing campaigns to generate RSVPs and viewership and increase awareness and interest in event offerings
- Leveraging paid and organic channels such as email, house ads, social media, and content marketing
- Partnering with the Events team to develop plans and messaging, and monitor campaign results
- Collaborating with Audience Development to post on Axios social media accounts
- Initiating and managing A/B tests to improve conversions and engagements in the registration flow
- Partnering with the Design team to develop creative assets for various marketing channels, including landing pages, emails, social posts, and ads
- Creating and deploying marketing emails to attract event registrations
- Working closely with other Growth team members on cross-promotions, the Product/Tech team on organic acquisition, and the Analytics team on reporting and analysis
- Reporting campaign results, presenting data-driven insights, and recommending next steps to increase the effectiveness of marketing campaigns
- Occasional travel to support event media capture and promotion
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Associate Director, Events Marketing role?
The starting salary range is $76,000 - $105,000, depending on factors like location, work experience, and skills. This range accounts for all possible US locations since it's remote-optional, but eligibility is based on the candidate's location.
Is this a remote position, and what are the location requirements?
This is a remote-optional job posting, meaning candidates can work remotely from any location within the United States, with salary adjusted based on location.
What skills and experience are required for this role?
Candidates need 5+ years of experience marketing live and virtual events, exceptional collaboration skills (especially with Product/Technology, Design, and Analytics teams), strong analytical skills, understanding of audience segments and conversion funnels, excellent communication and project management skills, and creative thinking with a bias for action. Basic HTML/CSS understanding and experience with Google Analytics, Looker, or an ESP are pluses.
What is the team structure like for this position?
You'll join the Growth team, collaborating closely with the Axios Live team, Events team, Audience Development, Design team, Product/Tech team, Analytics team, and other Growth team members.
What makes a strong candidate for this Associate Director role?
A strong candidate has an entrepreneurial spirit, passion for Axios’ mission, 5+ years marketing live/virtual events, exceptional collaboration across teams, data-driven analytical skills, and creative problem-solving with excellent communication and project management.
Axios
Local news coverage for Charlotte community
About Axios
Axios Charlotte provides local news and information to the Charlotte, North Carolina community, covering topics like careers, real estate, travel, and food. The company generates revenue through advertising and sponsored content, leveraging its daily newsletter with over 107,000 subscribers to attract local businesses. By focusing specifically on the Charlotte area, Axios Charlotte offers in-depth coverage that is highly relevant to its audience. The goal is to keep the community informed while supporting local businesses.
Arlington, VirginiaHeadquarters
2017Year Founded
$55.4MTotal Funding
SERIES_CCompany Stage
Consumer Software, Consumer Goods, EntertainmentIndustries
501-1,000Employees
Benefits
Competitive salary
Health insurance (100% paid for individuals, 75% for families)
Primary caregiver 12-week paid leave
401(k)
Generous vacation policy, plus company holidays
Company equity
Commuter and cell phone benefit
A commitment to an open, inclusive, and diverse work culture
Annual learning and development stipend
Risks
AI-driven news platforms could challenge Axios's smart brevity approach.
Partnerships in the crypto industry may expose Axios to reputational risks.
Reliance on advertising revenue makes Axios vulnerable to economic downturns.
Differentiation
Axios delivers news with smart brevity, focusing on efficiency and shareability.
The company offers hyper-local content specific to the Charlotte community.
Axios partners with local businesses for targeted advertising opportunities.
Upsides
Local news consumption is rising, boosting Axios Charlotte's audience base.
Newsletters are growing as a primary news source, aligning with Axios's strategy.
Digital advertising spending is projected to reach $701 billion by 2025.
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