Job Description: Marketing Insights & Analytics Lead

Salary: $240K Employment Type: Full-Time Location Type: Remote

About the Team

The Marketing team at OpenAI is dedicated to ensuring the responsible and widespread adoption of artificial intelligence. We develop and execute strategies to drive awareness, engagement, and usage of OpenAI's products and platform among our core audiences. Our focus is on providing valuable insights and resources to help users maximize the potential of AI technologies.

The Marketing Insights & Analytics team specifically aims to understand markets, audiences, behaviors, attitudes, and needs to shape outreach strategies and inform product and business decisions. We serve as a strategic partner, uncovering foundational understanding, insights for marketing strategy, thought leadership, and measurement and tracking.

About the Role

As the analytics lead, you will define a data-driven marketing development and measurement culture at OpenAI, crucial for reaching millions of users and businesses worldwide.

Responsibilities:

• Defining Key Performance Indicators (KPIs) for campaigns and marketing programs.
• Developing clear measurement frameworks and capabilities.
• Implementing full-funnel measurement and attribution tools to inform marketing investment.
• Providing data and insights to assess performance and drive planning.
• Designing experiments for optimization.
• Analyzing large datasets, designing, and performing statistical analysis.
• Exploring marketing or behavioral data to identify trends, key insights, and uncover new growth opportunities or areas for efficiency improvements.
• Developing dashboards, reports, and other self-serve tools for the team to answer data questions.
• Leading and participating in cross-functional collaboration with other analytics and marketing teams.

Qualifications:

• 7+ years of experience in a quantitative role within a highly ambiguous environment.
• Experience designing experiments with clear insights using SQL and Python.
• Experience working with marketing organizations to design tests (e.g., matched market, holdout/exposed) for campaigns.
• Experience defining goals for campaigns and marketing programs.
• Experience building measurement plans and capabilities.
• Familiarity with data sources such as media measurement, web analytics, social listening, and brand lift studies.
• Excellent communication skills with a demonstrated ability to communicate with marketing teams and executives.

Nice-to-Have:

• Demonstrated prior experience in Natural Language Processing (NLP), large language models, or generative AI.

About OpenAI

OpenAI is an AI research and deployment company committed to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of AI capabilities and strive to safely deploy them globally through our products. We believe AI is a powerful tool that must be created with safety and human needs at its core. To achieve our mission, we value diverse perspectives, voices, and experiences.

OpenAI is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or any other characteristic protected by law. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For unincorporated Los Angeles County workers, we reasonably believe that criminal history may have a direct, adverse, and negative relationship with the following...