Marketing Analyst, PU EAMEI at Andersen Corporation

Tienen, Flanders, Belgium

Andersen Corporation Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Chemicals, Polyurethanes, MarketingIndustries

Requirements

  • University degree in Business/Commercial disciplines (Marketing, Business Development, or related), or alternatively in Chemistry-oriented areas
  • Practical exposure to operational marketing, ideally in a B2B environment, with background in the chemical industry (experience in specialty chemicals is preferred)
  • Event coordination and sales enablement experience is a plus
  • Excellent communication and collaboration skills, with the ability to connect, network and build relationships easily
  • Data-driven mindset with strong analytical skills
  • Agility and adaptability, being comfortable with rapid change and shifting priorities
  • Proactive approach with ambition to grow within the organization
  • Fluent English required; any other language will be an asset
  • Willingness to travel within the EU as required (10-15%)

Responsibilities

  • Assess New Markets – conducting structured market assessments for target segments to determine customer needs, product, and service requirements; assess our fit and outline what would be needed to succeed
  • Sales Enablement - developing and maintaining impactful sales tools (presentations, kits, case studies, PR materials) and collaborating with sales teams to deliver customer-facing content that supports acquisition and growth
  • Data Reporting & Market Intelligence - collecting and analyzing market insights, preparing reports for leadership, and monitoring the execution and impact of campaigns and launches to provide actionable recommendations
  • Customer & Market Segment Activation – executing regional campaigns to drive awareness and demand, supporting product and innovation launches through the Four P’s (Product, Price, Place, Promotion), and contributing to segmentation and account targeting models
  • Event Management - planning and coordinating trade shows, customer events, and internal launches, serving as the primary contact for event execution across Europe
  • Lead Management - managing inbound leads from marketing activities, ensuring timely follow-up, effective handoff to sales, and supporting lead nurturing to maximize conversion

Skills

Key technologies and capabilities for this role

Market AnalysisSales EnablementData ReportingMarket IntelligenceCampaign ExecutionEvent ManagementLead ManagementSales ToolsPresentationsSegmentationTrade Shows

Questions & Answers

Common questions about this position

Is this a remote position or does it require office presence?

This is a hybrid position requiring one day per week at the Tienen office in Belgium.

What education and experience are required for this Marketing Analyst role?

A university degree in Business/Commercial disciplines (Marketing, Business Development, or related) or Chemistry-oriented areas is required, along with practical exposure to operational marketing, ideally in a B2B environment with chemical industry background preferred.

What key skills are needed for this position?

Candidates need excellent communication and collaboration skills, a data-driven mindset with strong analytical skills, agility and adaptability, and a proactive approach.

What is the company culture like for this role?

The company fosters an innovative, collaborative, and multicultural environment.

What makes a strong candidate for this Marketing Analyst position?

Strong candidates have a relevant degree, B2B operational marketing experience preferably in chemicals, event coordination and sales enablement experience, strong analytical and communication skills, fluency in English, and willingness to travel 10-15% within the EU.

Andersen Corporation

Specializes in replacement windows and doors

About Andersen Corporation

Renewal by Andersen specializes in replacing windows and doors for homeowners looking to improve their homes. They offer a variety of styles and colors, focusing on high-quality, energy-efficient products. The process begins with a consultation where customers can use an Augmented Reality tool to visualize how different options will look in their homes. After selecting products, precise measurements are taken for a custom fit, and professional technicians handle the installation. This company stands out from competitors by providing a complete service from consultation to installation, ensuring customer satisfaction. Their goal is to enhance the aesthetics, functionality, and energy efficiency of homes while maintaining a strong reputation for quality, as shown by their awards.

Cottage Grove, MinnesotaHeadquarters
1995Year Founded
VENTURE_UNKNOWNCompany Stage
VR & AR, Consumer GoodsIndustries
5,001-10,000Employees

Risks

Rising raw material costs could squeeze profit margins.
Labor shortages may delay project timelines and increase costs.
Emerging smart window technologies could impact market share.

Differentiation

Renewal by Andersen uses Augmented Reality for customer consultations, enhancing decision-making.
The company offers a complete service from consultation to professional installation.
Renewal by Andersen is recognized for high customer satisfaction, winning multiple J.D. Power awards.

Upsides

Increased demand for energy-efficient home improvements boosts market growth.
Expansion into Locust Grove, Georgia, with a $420 million investment enhances capacity.
Growing interest in eco-friendly materials aligns with Andersen's sustainable product offerings.

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