[Remote] VP Thought Leadership - Home, Family & Baby at Nielsen

Chicago, Illinois, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

10+ years experience in the HFB retail industry with a preference for CPG and/or retailer leadership experience
Demonstrated understanding of the power of data analytics to drive brand building, marketing, retail merchandising and innovation
Recent experience pulling data with hands-on experience in database tools
Prior experience with NIQ solutions and/or other similar syndicated data provider solutions highly preferred
Outstanding writing and presentation skills
Strong slide/content design skills with experience crafting/tailoring content for different audiences
Proven track record of building senior client engagement and impact
Experience working with complex client relationships
Bachelor’s or Master’s Degree

Responsibilities

Establish NIQ’s credibility, positioning, and engagement across HFB-related CPG manufacturers and retailers
Create a steady cadence of actionable, forward-looking thought leadership supported by analysis leveraging NIQ’s suite of data solutions and a deep understanding of market dynamics
Promote NIQ solutions and capabilities through industry presentations at conferences to cultivate new leads and opportunities
Partner with Sales Leaders to enable them to achieve sales goals
Collaborate with marketing on HFB-related demand generation campaigns
Create and maintain a network of interested NIQ associates in HFB categories to create additional advocacy and industry participation
Participate in client meetings to provide industry perspective and help identify growth opportunities
Play an active role as part of our thought leadership team developing provocative perspective and timely POV on economic changes that will impact NIQ clients in the HFB space
Build and maintain a strong network of C-suite industry stakeholders
Lead discussions with a wide range of decision influencers and budget owners
Assist in business development efforts across manufacturers and retailers
Provide input to HFB-related product development around product attribution, reporting, insights, and analytics / innovation
Gain familiarity with the NIQ solution portfolio

Skills

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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