Constant Contact

Manager, Voice of the Customer

Waltham, Massachusetts, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Customer Service, SaaS, BiotechnologyIndustries

Requirements

Candidates must possess a Bachelor's degree and have over 9 years of experience in Voice of Customer, Customer Insights, or a related analytical role with a strong focus on VoC programs. They should also have 4+ years of experience functioning as a player-coach, developing junior staff while managing their own projects, and be an experienced storyteller capable of both granular and strategic approaches to customer voice and sentiment. Proven ability to develop and implement strategic frameworks for comprehensive VoC programs, including robust capabilities and key metrics, is required, along with demonstrated expertise in aggregating and analyzing diverse customer data and feedback from multiple sources. Experience in producing executive-ready reports that translate complex data into actionable recommendations and measurable outcomes is also necessary.

Responsibilities

The Manager, Voice of the Customer will create and manage a world-class VoC program, providing key insights and strategic recommendations to executive leadership to drive product innovation and improve customer satisfaction. They will lead the collection and analysis of diverse customer feedback, both qualitative and quantitative, to interpret customer sentiment, identify key themes, and surface actionable insights that reflect a holistic view of customer perceptions. The role involves producing clear, compelling, and executive-ready reports that translate complex data into practical recommendations and measurable actions, and designing and advocating for innovative solutions aimed at delivering a consistently positive customer experience. Additionally, the manager will pioneer the integration of emerging technologies, especially AI, to scale VoC initiatives, enhance predictive analytics, and automate insight generation, while overseeing the successful deployment and continuous optimization of the customer feedback management system. This role also includes managing and developing junior staff, contributing to a culture of continuous improvement and professional development.

Skills

Voice of the Customer (VoC)
Customer Insights
Strategic Vision
Analytical Skills
Data Analysis
Qualitative Data
Quantitative Data
Customer Feedback
Reporting
Executive Communication
Customer Experience

Constant Contact

Digital marketing solutions for small businesses

About Constant Contact

Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.

Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees

Benefits

Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays

Risks

Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.

Differentiation

Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.

Upsides

Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.

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