Manager Talent and Experiential at Target

Minneapolis, Minnesota, United States

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$71,000 – $128,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, MarketingIndustries

Requirements

8+ years experience in Culture, Creative & Brand strategy, or marketing and event planning
Minimum 3 years Experiential Marketing expertise across concept development, production, and execution of large-scale activations, pop-ups, and IRL brand moments
A pulse on culture and trends; leverage insights to shape experiences that are timely, relevant, and shareable
Strategic, big-picture thinker who can anticipate, connect the dots and activate teams
Strong creative strategy and business acumen with an ability to write a compelling brief and work against a defined strategy
Strategic thinker with experience synthesizing information to generate actionable insights
Ability to manage through ambiguity and can be an objective partner that maintains a Guest-centric focus
Excellent interpersonal, communication and collaboration skills; proven negotiator and problem-solver skills
Thrive (in dynamic environments, implied by context)
Willingness to travel and provide IRL presence up to 50% of the time (locally in MSP area and nationally across the U.S.)

Responsibilities

Manage experiential strategy from concept to execution
Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels
Manage budgets, timelines, vendors, and agencies with confidence and clarity
Leverage cultural insights, trends, and guest behavior to shape experiences that feel relevant and shareable
Manage end-to-end experiential strategy and execution for high-impact programs that bring the Target brand to life
Take a human approach to talent partnerships and ensure that all partnerships are mutually beneficial and authentically connected to Target’s brand and business priorities
Collaborate closely with cross-functional partners across Brand & Category Marketing, Creative, PR, Talent & Influencer Partnerships, Media Strategy, and Social Media
Work with top-tier agencies and creatives to push boundaries and produce buzzworthy activations that drive engagement and brand love both IRL and online

Skills

experiential marketing

talent partnerships

strategy

execution

brand management

cross-functional collaboration

creative curation

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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