Manager, Publicity, Integrated Marketing at The Walt Disney Company

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Film, MediaIndustries

Requirements

Bachelor’s degree in a leading university, local or foreign; Public Relations or Film Related degree a plus but not a must
Minimum 7-9 years work experience in Publicity for leading multi-national company, 4A ad agency or entertainment related company
Creative minded, organized, self-motivated person with an eye for details
Able to successfully implement multiple initiatives, run multiple tasks simultaneously and drive results for the project
Team player able to work with internal and external partners seamlessly
Avid movie fan
Strong planning and execution skills; experience in handling, planning and overseeing the execution of media plans
Communication skills: persuasive, passionate and effective skills in getting point across in written and spoken forms
Problem solving skills: able to identify and resolve issues independently and communicate solutions effectively
Analytical skills: able to provide sound recommendations based on good understanding of the media and general business environment
Professionalism

Responsibilities

Support overall publicity and event plan: Goals, strategy, tactics and budget
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
Monitor, analyze and communicate PR results
Maximize film / brand presence on various media channels:
Develop media relations strategy, seeking high-level placement / co-op in print, broadcast and social media
Develop media content calendar for both traditional and social media to consistently engage audience throughout promotion windows
Cultivate and maintain relationships with media and influential professionals
Collaborate with local celebrities:
Identify and secure partnership with relevant celebrities
Develop collaborative content and activations
Leverage social media influence
Monitor performance and track metrics
Plan PR events:
Develop integrated plan for big scale events including talent tour, multi-city events, local premieres and other media facing activities
Advance all operational aspects of the events from pre-event planning, load in/out process, and execution of the event
Maintaining a consistently high level of production and performance quality
Budget controlling
Onsite execution and delivery of projects, production, installation, management of onsite teams, supervision and briefing
Supervise all post-event evaluations
Contact / Production & Installation / Execution & follow up
Evaluate ROI and refine approaches based on results
Work with internal teams: Corp Communications and other corporate functions (China Gov’t Affairs, CBM – Greater China, Corporate Alliance), All Business Units (DCP, TV, Digital, SHDR, Store, DE), Burbank based Publicity Team, Regional Office Publicity Team
Work with external partners: Agencies (PR agency, event agency), Co-production partners, Vendors (online materials, graphic designer, production houses)

Skills

Key technologies and capabilities for this role

PublicityEvent PlanningMedia RelationsSocial MediaPR StrategyPartnershipsSponsorshipsCelebrity CollaborationsVendor ManagementMetrics Tracking

Questions & Answers

Common questions about this position

What experience is required for this role?

A minimum of 7-9 years of work experience in Publicity is required.

What education is needed for the Manager, Publicity position?

A Bachelor’s degree from a leading university, local or foreign, is required; a degree in Public Relations or Film Related fields is a plus but not mandatory.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Who will I be working with in this role?

You will collaborate internally with Corp Communications, other corporate functions like China Gov’t Affairs and CBM – Greater China, all Business Units (DCP, TV, Digital, SHDR, Store, DE), Burbank based Publicity Team, and Regional Office Publicity Team; externally with PR agency, event agency, co-production partners, and vendors.