Manager, Performance Marketing (Landing Page Optimisation) at Airwallex

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Data-driven, analytical, and user-obsessed mindset
Strong expertise in experimentation, data, and UX storytelling
Hands-on building experience in landing page optimization and conversion rate improvement
Ability to blend behavioral insights, analytics, and creative testing
Proficiency with tools such as Contentful for designing, building, and executing experiments
Founder-like energy, sharp thinking, good judgment, curiosity, and first-principles decision-making
Humble, collaborative, and motivated by mission with ability to "get stuff done" end-to-end
Experience using AI to work smarter and solve problems faster

Responsibilities

Own the landing page experimentation roadmap for performance marketing campaigns, aligning with acquisition, CAC, and ROI goals
Define hypothesis-driven test plans (A/B, multivariate, and personalization experiments) across paid channels, organic and full funnel flows, including geo experiments
Partner with regional and global marketing teams to localize landing pages for APAC markets, optimizing for regional nuances, languages, and conversion behavior
Collaborate with Product Marketing and Creative teams to align messaging, visuals, and offers with audience intent and funnel stage
Build frameworks that connect media intent (keyword/audience) with on-page experience for seamless conversion alignment
Use tools such as Contentful to design, build, and execute experiments
Lead strategy, testing, and iteration of landing experiences to drive improvements in sign-ups, trials, and qualified pipeline
Partner closely with Design and Web Engineering teams to optimize the user journey from ad click to conversion globally, with focus on APAC

Skills

Performance Marketing

Landing Page Optimization

A/B Testing

Google Analytics

Marketing Analytics

Conversion Rate Optimization

Digital Marketing

Campaign Management

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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