Manager, Performance Marketing (IGA) at Universal Music Group

Santa Monica, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, Entertainment, MarketingIndustries

Requirements

Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications
3+ years of experience in performance marketing, driving revenue growth and online lead generation, preferably in eCommerce, D2C, or retail
Extensive knowledge of all digital advertising channels, including paid search, social, programmatic, display, video, mobile, as well as emerging media and new technology platforms
Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
Proficiency in Keynote, Word, Excel, PowerPoint, and Canva with ability to build compelling reports detailing campaign successes, ROI, and learnings
Experience with DoubleClick, Google Analytics, Looker Studio, Big Query, Datorama, Domo, etc
Ability to communicate strategy effectively and simply, think well on their feet, and manage a heavy workload
Thrives in a fast-paced, dynamic setting, managing multiple workstreams and communications simultaneously while maintaining strong organization and attention to detail
Natural storyteller, able to distill complex data into clear, actionable insights for both marketing and executive audiences

Responsibilities

Own always-on campaign strategy for frontline artist stores, driving traffic, conversions, and revenue through paid social, search, and programmatic channels
Manage and track approved media budgets for 100+ campaigns every quarter, with 6-7 figure amounts
Support and partner closely with the Director of Advertising Strategy to plan, prioritize, and report on paid media performance
Collaborate with CRM, Analytics, and eCommerce teams to develop audience segmentation and lifecycle marketing frameworks that scale customer acquisition and retention
Think critically and understand trends/customized audience targeting tactics (no cookie-cutter strategy)
Build and maintain executive-level revenue reports, highlighting paid media’s contribution to overall eCommerce performance
Understand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement
Lead testing roadmaps for audience targeting, creative assets, and bidding strategies
Research trends, innovations, and changes that affect media buying, while always staying in “beta mode” to constantly evolve and test new tactics (aka “R&D”)
Partner closely with the Campaign Manager to translate strategy into tactical execution and ensure campaigns are performing at or above benchmark

Skills

Key technologies and capabilities for this role

Performance MarketingPaid SearchPaid SocialProgrammaticDisplay AdvertisingVideo AdvertisingMobile AdvertisingFull-Funnel CampaignsD2C MarketingCampaign StrategyData Analysis

Questions & Answers

Common questions about this position

Is this role remote or office-based?

The role is based out of Universal Music Group's Santa Monica offices and requires being deeply embedded into IGA’s operations.

What skills and experience are required for this position?

Candidates need extensive knowledge of digital advertising channels including paid search, social, programmatic, display, video, mobile, and emerging platforms, plus experience with retail/D2C brands, full-funnel performance marketing campaigns, and managing multiple workstreams in a fast-paced environment.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the team structure look like for this position?

This is a full-time permanent position reporting into the Global Media Team, working in a cross-functional team of D2C and digital marketing experts, and partnering closely with the Director of Advertising Strategy, CRM, Analytics, and eCommerce teams.

What makes a strong candidate for this Performance Marketing Manager role?

A strong candidate has experience with retail and D2C brands, excels at building full-funnel performance campaigns, communicates strategy simply, thinks on their feet, manages heavy workloads in fast-paced settings, and turns complex data into actionable insights.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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