Manager, Performance Marketing (EMEA/APAC) at Addepar

London, England, United Kingdom

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, WealthTech, Financial ServicesIndustries

Requirements

8+ years of experience in B2B financial services marketing, with a consistent track record of success in driving growth within the financial technology or wealth management industry
Strong understanding of the EMEA and/or APAC marketing landscape and cultural nuances
Ability to translate marketing goals into measurable return on investment and contribute to the achievement of overall business objectives
Deep expertise in digital marketing channels (SEO, SEM, content marketing, social media, etc.)
Fluency in English, with additional European languages a plus

Responsibilities

Develop and drive a data-driven marketing strategy aligned with global and regional business objectives
Own the development and execution of localised marketing campaigns across all channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth
Stay abreast of industry trends and competitor activity in the EMEA/APAC wealth management technology space
Collaborate closely with regional sales, client management, services and partner teams to understand market needs, develop effective marketing programs, and achieve shared goals
Track and measure the success of marketing campaigns and programs, and provide data-driven insights to optimise performance

Skills

Performance Marketing

Digital Marketing

Paid Marketing

Marketing Strategy

Lead Generation

Campaign Management

Data-Driven Marketing

Content Marketing

Event Marketing

Market Research

Competitor Analysis

Analytics

Addepar

Investment management software for financial professionals

About Addepar

Addepar provides investment management software designed for financial professionals like asset managers and financial advisors. The platform aggregates and analyzes financial data, enabling users to make informed investment decisions. It allows for portfolio alignment with specific targets, modeling of asset allocations, and testing of hypothetical performance across various scenarios, including the management of illiquid assets. Addepar's software offers a comprehensive view of client portfolios, helping professionals optimize financial goals and cash flow. The company operates on a subscription model, which includes features for billing and fee management, ensuring transparency in costs. With a strong presence in the global market and a large user base, Addepar focuses on leveraging data and technology to enhance the services investment professionals provide to their clients.

Mountain View, CaliforniaHeadquarters

2009Year Founded

$625.3MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Equity: Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar

Global Hybrid Workforce: Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world

Flexible Time Off: Spend time traveling, celebrating with friends and family or relax on your schedule

Benefits Packages: Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy

Learning & Development Allowance: Your continued growth and development are important to us

Dynamic Team: Strong investment in the best talent at the intersection of technology and finance

Risks

Addepar's trading platform faces competition from established trading solutions.

Generative AI integration may introduce risks of AI biases affecting investment decisions.

Reliance on partnerships could pose risks if expected growth is not achieved.

Differentiation

Addepar aggregates portfolio, market, and client data for over $4 trillion in assets.

The platform integrates with over 100 partners, offering a comprehensive wealth management solution.

Addepar's Marketplace focuses on alternative and private market investments, enhancing investment options.

Upsides

Addepar's new trading platform enhances advisor workflows and client insights.

Partnerships with firms like Corient expand Addepar's client base and market reach.

Generative AI integration offers innovative solutions for managing tech disruption risks.

Land your dream remote job 3x faster with AI

Try Jobo Free