Manager, Performance Marketing at Vivrelle

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Luxury Fashion, DTC, Subscription ServicesIndustries

Requirements

4–6+ years of hands-on experience in performance marketing or growth marketing, ideally in a DTC or subscription-based business
Proven track record of managing healthy paid media budgets across multiple platforms
Deep knowledge of performance metrics, attribution models, and testing methodologies
Experience with marketing tools like Google Ads, Meta Ads Manager, TikTok Ads, GA4, and attribution platforms (e.g., Rockerbox, Triple Whale, etc.)
Strong analytical mindset and proficiency in tools like Excel, Looker, or similar
Experience running campaigns focused on lead generation and conversion rate optimization
Bonus if you’ve worked with luxury, fashion, or consumer lifestyle brands

Responsibilities

Own all paid media channels (Meta, Google, YouTube, TikTok, Pinterest, etc.) with a primary focus on customer acquisition and lead generation
Develop and execute full-funnel paid strategies to drive Vivrelle membership sign-ups
Launch, manage, and optimize campaigns to ensure strong ROAS and CPA performance
Collaborate with our Founders, tech team, social media, influencer and analytics teams to continuously test ad creative, messaging, and landing pages
Use data to identify and scale high-performing audiences, lookalikes, and retargeting strategies
Build and manage reporting dashboards to track KPIs and campaign performance
Partner with customer success team to ensure leads are nurtured effectively into members
Stay up-to-date with digital trends and new platform features to keep campaigns competitive

Skills

Meta Ads

Google Ads

YouTube Ads

TikTok Ads

Pinterest Ads

ROAS Optimization

CPA Optimization

Lookalike Audiences

Retargeting

Campaign Management

A/B Testing

Data Analysis

Reporting Dashboards

Full-Funnel Marketing

Vivrelle

Membership service for luxury fashion rentals

About Vivrelle

Vivrelle provides a membership service that allows individuals to borrow high-end designer handbags and jewelry, catering primarily to fashion-conscious women. Members can choose from four tiers of membership, starting at $45 per month, which grant them access to a wide selection of luxury items with the option to swap or purchase. What makes Vivrelle unique is its offering of unlimited stylist appointments, enhancing the customer experience, and its collaborations with brand partners for exclusive deals. The company's goal is to offer a flexible, cost-effective, and sustainable alternative to traditional luxury fashion ownership.

New York City, New YorkHeadquarters

2018Year Founded

$67.1MTotal Funding

SERIES_BCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

401(k) Company Match

Stock Options

Remote Work Options

Paid Vacation

Commuter Benefits

Wellness Program

Risks

Shift in aspirational shopper behavior towards travel may reduce demand for luxury rentals.

Increased competition from luxury hotels offering embedded beauty experiences.

Hospitality brands entering retail space could increase competition in luxury market.

Differentiation

Vivrelle offers a unique membership model for luxury fashion rentals.

The company provides unlimited stylist appointments for personalized customer experiences.

Vivrelle collaborates with brand partners for exclusive access to new collections.

Upsides

Vivrelle raised $35 million in Series B funding to accelerate growth.

Partnership with Shopbop enhances accessibility to luxury accessories.

Growing interest in sustainable fashion boosts demand for rental models like Vivrelle.

Land your dream remote job 3x faster with AI

Try Jobo Free