Manager Partner Marketing at FreshBooks

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaS, Customer Experience, Employee ExperienceIndustries

Requirements

8-10 years of experience in B2B marketing, preferably with experience in partner or channel marketing
Strong knowledge of co-marketing models and working with resellers, ISVs, or alliances
Proficient in using tools like Salesforce, HubSpot/Marketo, Google Analytics, and Excel
Exceptional project management, communication, and cross-functional collaboration skills
Experience managing MDF programs is a plus
Comfortable working in a fast-paced, metrics-driven environment
Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)

Responsibilities

Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities
Identify opportunities for co-branded campaigns, joint events, product launches, and content marketing
Collaborate with partner managers to define KPIs and engagement goals
Build and manage joint campaigns: digital ads, email nurtures, webinars, solution briefs, and in-person events
Track and optimize campaign performance to improve ROI
Work with content, design, and digital teams to support execution
Manage Market Development Funds (MDF): budgeting, partner enablement, approvals, and claims
Provide partners with campaign-in-a-box materials and templates to simplify execution
Track partner-sourced and influenced pipeline and report results
Liaison with product marketing & enablement to promote/propagate enablement assets for partners: battle cards, case studies, decks, etc
Drive regular communication via newsletters, portals, and webinars
Support onboarding of new partners with go-to-market playbooks
Measure and report on partner marketing performance (pipeline, leads, ROI)
Share insights and best practices across regions and internal stakeholders

Skills

Partner Marketing

Go-to-Market Strategy

Campaign Planning

Co-branded Campaigns

Joint Events

Product Launch

Revenue Generation

Pipeline Generation

Brand Visibility

Marketing Strategy

Alliances Management

Sales Collaboration

Global Marketing

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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