Director of Marketing
A.Team$175,000 - $225,000/year
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Food Waste Reduction, Marketplace, Sustainability, B2C, MarketingIndustries
Requirements
- Experience from a top-tier management consulting firm with a focus on commercial strategy and digital transformation
- Experience working in a multi-national, high-growth scale-up environment (highly desirable); experience in a B2C Marketplace or Food delivery brand preferred
- Exceptional strategic thinking and problem-structuring abilities, capable of defining complex, ambiguous problems and breaking them down into clear, measurable plans
- Outstanding analytical abilities and commercial fluency, with ease in handling large datasets, advanced Excel modelling, and proficiency in BI tools (e.g., Tableau, Looker) to define key commercial metrics (LTV, CAC)
Responsibilities
- Own key strategic initiatives for the Marketing Leadership team, serving as an internal consultant to define, structure, and solve complex, ambiguous, high-priority business problems
- Design and execute a full-funnel experimentation roadmap to test strategic hypotheses, identify new growth levers, and continuously optimise the acquisition, activation, retention, and monetization of our user base
- Provide analytical support and strategic clarity for setting, refining, and tracking bi-annual marketing OKRs and budgets in collaboration with the VP and CMO
- Develop business cases and strategic plans for significant initiatives, including expansion into new markets and major product/feature launches
- Serve as the key analytical partner to the team, collaborating closely with Data Analytics to ensure optimal tracking of performance, ROI, and key commercial metrics like Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC)
- Translate complex data analysis and competitive insights into compelling, actionable strategies and reports for executive-level stakeholders
- Deeply analyse the integrated User Journey, continuously utilising user data and insights to improve our understanding of consumer needs, triggers, and barriers
- Act as a strategic connector and integrator across Marketing, Product, Finance, and Operations teams, ensuring strategic alignment and cohesive, through-the-funnel marketing plans
- Ensure that strategic campaign goals are translated into aligned execution plans by collaborating closely with Creative, Campaign Management, Brand, and local marketing teams
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the reporting structure for the Manager of Marketing Strategy?
You will report directly to the VP of Marketing Strategy & Operations.
What kind of experience is the ideal candidate expected to have?
The ideal candidate is a highly strategic, analytical, and self-motivated former consultant with a deep interest in marketing, a passion for TGTG's mission, and experience navigating the high-growth scale-up environment.
What are the key responsibilities involving strategic problem-solving?
Responsibilities include owning key strategic initiatives, designing and executing a full-funnel experimentation roadmap, providing analytical support for OKRs and budgets, and developing business cases for initiatives like market expansion.
What is the company culture like at Too Good To Go?
Too Good To Go is a mission-driven certified B Corp and fast-growing scale-up that seeks talented people with diverse backgrounds to fight food waste, having saved over 450 million meals across 20 countries.
Is this role remote or does it require office presence?
This information is not specified in the job description.
Too Good To Go
Mobile app for purchasing surplus food
About Too Good To Go
Too Good To Go focuses on reducing food waste by connecting consumers with local stores and restaurants through a mobile app. The app allows users to purchase surplus food at discounted prices, making it an affordable option for meals while helping businesses minimize waste and generate revenue from unsold inventory. The company operates on a commission-based model, earning a fee for each transaction made through its platform. This not only benefits consumers and businesses economically but also has a positive environmental impact by reducing food waste. With a global presence, Too Good To Go serves a diverse clientele across Europe and North America, enhancing visibility for participating businesses and attracting new customers.
Copenhagen, DenmarkHeadquarters
2016Year Founded
$73.2MTotal Funding
CONVERTIBLECompany Stage
Food & Agriculture, Consumer SoftwareIndustries
1,001-5,000Employees
Benefits
Health Insurance
Hybrid Work Options
Paid Vacation
Unlimited Paid Time Off
Risks
Increased competition from startups like SIRPLUS entering the market.
Economic pressures may lead consumers to prioritize cheaper alternatives.
Potential burnout in the startup environment could impact productivity.
Differentiation
Too Good To Go partners with major retailers like Whole Foods Market.
The app offers a unique commission-based model benefiting both consumers and businesses.
It leverages AI to optimize food management and reduce waste.
Upsides
Collaborations with Whole Foods expand its reach in the U.S. market.
AI solutions enhance operational efficiency and profitability.
Growing consumer interest in sustainability boosts demand for its services.
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