Manager - Marketing at Zinnia

Noida, Uttar Pradesh, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, Financial Services, AnnuitiesIndustries

Requirements

6–10 years of experience in enterprise/B2B marketing, ideally within SaaS, fintech, or insurance/financial services
Strong understanding of life insurance and annuity markets or related domains is highly preferred
Proven ability to manage integrated marketing campaigns with measurable outcomes
Experience working with cross-functional teams in fast-paced, matrixed environments
Excellent written and verbal communication skills, with an ability to translate complex solutions into compelling narratives

Responsibilities

Develop and execute enterprise marketing strategies that build awareness, credibility, and engagement across life and annuity carriers
Create and manage content such as thought leadership, case studies, blogs, and digital campaigns that elevate Zinnia’s brand and expertise
Lead Zinnia’s presence across social media platforms, ensuring consistency, brand voice, and engagement
Optimize digital marketing performance through analytics, SEO, and A/B testing
Plan and execute integrated multi-channel campaigns (web, email, social, video) aligned with product launches, go-to-market strategies, and business development objectives
Collaborate cross-functionally with product, sales, and client success teams to align messaging with customer needs and enterprise strategy
Track performance, analyze results, and optimize based on campaign data and business KPIs
Lead internal communications to drive alignment, engagement, and culture within the organization
Develop executive communications and messaging for leadership across internal channels and external presentations
Manage PR initiatives, including agency collaboration, press releases, media relations, and crisis communication as needed
Own Zinnia’s participation in industry events, client forums, and webinars—ensuring end-to-end execution, brand alignment, and measurable ROI
Manage submissions and strategy for industry awards to enhance brand recognition and thought leadership
Identify relevant media, sponsorship, and partnership opportunities to extend Zinnia’s reach across key markets

Skills

Digital Marketing

Content Strategy

Social Media

SEO

A/B Testing

Campaign Management

Email Marketing

Analytics

Thought Leadership

Event Management

Zinnia

Insurance technology for life products

About Zinnia

Zinnia focuses on improving the life and annuity insurance market by providing a platform that simplifies the creation, management, and servicing of insurance products. The platform uses technology and data analytics to help insurance companies launch products faster and manage them more effectively. This results in a better buying experience for consumers and increased operational efficiency for insurers and financial advisors. Zinnia's platform is user-friendly, allowing consumers to easily understand and purchase life and annuity products. The company aims to enhance the relationship between customers and insurers, ensuring better protection and improved wellbeing for consumers. Unlike its competitors, Zinnia emphasizes real-time data sharing and actionable insights, which help all parties make informed decisions.

Topeka, KansasHeadquarters

2005Year Founded

$1.7MTotal Funding

SEEDCompany Stage

Data & Analytics, FintechIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Parental Leave

Profit Sharing

401(k) Company Match

Incentive Bonus Opportunity

Tuition Reimbursement

Risks

Integration challenges with Ebix's assets could disrupt operations if not managed well.

Ebix's bankruptcy proceedings may affect the terms of the asset acquisition.

Rapid expansion and onboarding of 770 new team members could strain resources.

Differentiation

Zinnia offers a comprehensive platform for life and annuity insurance products.

The company leverages advanced technology and data analytics for efficient product management.

Zinnia's recent acquisition of Ebix's assets enhances its CRM and agency management tools.

Upsides

Zinnia secured $300 million in funding from Vista Credit Partners.

The acquisition of Ebix's assets expands Zinnia's market share and service offerings.

Growing demand for personalized insurance solutions benefits Zinnia's tailored product approach.

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