Senior Marketing Analytics Manager
Recorded FutureSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Hair Wellness, Consumer Goods, Marketing AnalyticsIndustries
Requirements
Candidates should possess a Bachelor’s degree in Statistics, Mathematics, Computer Science, or a related quantitative field, or relevant business experience, along with 5+ years of experience in analytics, customer insights, or related fields within an eCommerce environment. Strong SQL skills, including the ability to write and optimize complex queries, work with large datasets, and support ETL processes, are required, as well as strong business acumen.
Responsibilities
The Manager, Marketing Analytics will leverage SQL and other analytics tools to extract, analyze, and interpret customer data, providing actionable insights to improve business performance. They will develop and refine customer segmentation models to drive personalized marketing, customer retention, and engagement strategies, track and report on key customer metrics, and work closely with the Customer Engagement team to analyze customer interactions and measure campaign effectiveness. Additionally, they will collaborate with the BI team to build and maintain dashboards, design rigorous A/B tests, work with Data Engineering to develop and deploy analytics code, and ensure data accuracy and consistency.
Skills
SQL
Tableau
Power BI
Looker
A/B testing
Data Management
Data Analysis
Customer Segmentation
Data Engineering
Statistics
Mathematics
Computer Science
Nutrafol
Natural supplements for hair growth and health
About Nutrafol
Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.
Key Metrics
New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees